RAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...
RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool. Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.
-Irene Fogarty, Research Executive, The Irish Times.
Irish Times readers think more highly of advertising sponsors
How much are your non-clickers worth? Quantifying the value of online ad views over click-throughs
Our readers visit and buy in response to a supermarket brochure
European Reader Survey shows women are more likely to read and act upon newspaper ads
Quality title newspaper readers like a bargain too