Is advertising being successful in communicating their message to consumers? Are readers satisfied and engaged with the editorial content provided? Digital media has many opportunities. Is media maximizing those opportunities. RAM is helping media to understand the answers to these questions and more. Read more...
VG have used RAM since 2006. Over the course of these years RAM’s advertisement tests have represented a very important service that we provide for our customers and it is not uncommon for advertisers to presuppose RAM testing when they order campaigns. The really big value to us, however, lies in all the tests that have been conducted previously. The reporting in RAMetrics of these data affords us an invaluable insight into VG’s strengths and weaknesses as an advertising medium.
-Katrine Torkildsby-Reine, Market Analyst, Verdens Gang