Is advertising being successful in communicating their message to consumers? Are readers satisfied and engaged with the editorial content provided? Digital media has many opportunities. Is media maximizing those opportunities. RAM is helping media to understand the answers to these questions and more. Read more...
We are fully aware of how our readers perceive and react to advertisements through measuring the advertisements’ reception in RAM. In other words, we are able to guarantee that the advertiser reaches out to his exact specific target group.
-Anders Kvarby, Advertising Manager, Bonnier Tidskrifter