RAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...
RAM is a simple, fast and price-worthy instrument from which a lot about advertising performance can be learned. Whether results are good or bad, they are a door-opener to constructive discussions with the customer. It is also a valuable source for sales arguments. I was never a big fan of traditional dull copy tests, but the innovative method in RAM has won me over!
-Joachim Gröbe, Marketing Services, SÜDKURIER