cat about ram3

Employees

	Aida Subasic
Aida Subasic
Developer
Sweden
	Anders Hartmark
Anders Hartmark
Seniorrådgiver
Norway
	Andrew Macbeth
Andrew Macbeth
Sales Director
UK
	Björn Engvall
Björn Engvall
COO/Business Development
Sweden
	Cecilia Fritzon
Cecilia Fritzon
Client Manager
Sweden
	Daniel Edstrom
Daniel Edstrom
Key Account Manager
Sweden
	Dianne Newman
Dianne Newman
CEO
UK & Ireland
	Dina Soulidou
Dina Soulidou
Assistant Client Manager
Sweden
	Dr Hans Dieter Gaertner
Dr Hans Dieter Gaertner
CEO
Germany
	Erik N Strutz
Erik N Strutz
Client Manager
Norway
	Fredrik Aberg
Fredrik Åberg
Head of Sales
Sweden
	Gunnar Hornell
Gunnar Hörnell
Developer
Sweden
	Hazel Cameron
Hazel Cameron
Client Services Manager
UK & Ireland
	Irene Haikonen
Irene Haikonen
CEO
Finland
	Iris Mallmann
Iris Mallmann
Client Manager
Germany
	Janette Bultrowicz
Janette Bultrowicz
Client Development Manager
USA
	Jennie Bergeryd
Jennie Bergeryd
Client Manager
Sweden
	Johan Karlsson
Johan Karlsson
CEO
Sweden
	Jennifer Woods
Jennifer Woods
Client Service Manager
USA
	Lena Kallblom
Lena Källblom
CFO
Sweden
	Mats Hagglund
Mats Hägglund
Developer/Webmaster
Sweden
	Ola Tornerud
Ola Tornerud
President RAM Americas
USA
	Riikka Öhman
Riikka Öhman
Client Manager
Finland
	Ryan Busch
Ryan Busch
Sr. Business Development Manager
USA
	Staffan Hulten
Staffan Hultén
CAO & Co-Founder
Sweden
	Stefan Ohlsson
Stefan Ohlsson
Head of IT
Sweden
	Tone Ringen
Tone Ringen
CEO
Norway
	Ulf Ekroth
Ulf Ekroth
Developer
Sweden

TESTIMONIALS

We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

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