Clients

Below are some of the major markets and clients with whom we work

Sweden

 

 

Aftonbladet Aftonbladet
Aller Media Aller Media
Bonnier Tidskrifter
Citypaketet
Dagens Industri
DN
Expressen
Göteborgsposten
IDG
Mediekompaniet mediekompaniet
Mittmediakoncernen mm-logo
   

Finland

 
A-lehdet alehdet
Helsingin Sanomat 
Iltasanomat ilta-sanomat
Kärkimedia  Karkimedia-logo
Aamulehti  Aamulehti
Satakunnan Kansa 
Turun Sanomat 
Keskisuomalainen 
Aller Media 
Karjalainen 
Lapin Kansa 
   

Norway

 
Aftenposten
VG
FINN.no
Dagens Næringsliv dagens-naeringsliv
Haugesunds Avis haugesunds avis
Drammens Tidende drammens tidende
Aller Media
Kapital
Fædrelandsvennen
Bergens Tidende
Stavanger Aftenblad
Dagsavisen
Vårt Land
Økonomisk Rapport ekonomisk-rapport
Kommunal Rapport
Interiørmagasinet
   

USA

 
The New York Times
The Arizona Republic the arizona republic
The Dallas Morning News the dallas morning news
The Denver Post
The Detroit News and Detroit Free Press the detroit new and free press
The Houston Chronicle the houston chronicle
The Philadelphia Inquirer
The Tampa Bay Times the tampabay
The Washington Post the washingtonpost
Miami Herald miamiherald
   

Canada

 
The Toronto Star
The Chronicle Herald
The National Post
La Presse
The Calgary Herald
The Vancouver Sun
Winnipeg Free Press the winnipeg free press
   

Latin America

 
El Nuevo Dia elnuevodia
El Tiempo eltiempo
   

UK & Ireland

 
The Irish Times theirishtimes
The Guardian
The Daily Mirror
The Scotsman
TV3 Ireland tv3-ireland

Irish Independent

Daily Record
The Metro Metro
   

D-A-CH

 
Vorarlberger Nachrichten, A
Braunschweiger Zeitung, D BraunschweigerZeitung
Tamedia, CH
Augsburger Allgemeine, D augsburger allgemeine
Le Temps, CH LeTemps
   

Estonia

 
Postimees

TESTIMONIALS

We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

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