cat testimonials

 

The Irish Times

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

Karjalainen

We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

A-lehdet Oy

We started to use RAM Inviso in Lily.fi blog portal in the autumn 2013. Lily consists of over 6000 bloggers. With the help of RAM Inviso measurements we have been able to direct ad and editorial measurements directly to the right target groups - those who actually have been exposed to advertising or visited a certain blog during the measurement period. Invisohas enabled more reliable and efficient results, both when measuring single display advertising and multi-media campaigns. With the profile information provided by Inviso tracking,  we know Lily's different target groups better - including their online behavior and interests.”

- Tuuli Toivainen, planningdirector, A-lehdet Oy

Turun Sanomat

Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.

- Salla Lehto, Research Manager, Turun Sanomat

The Irish Times - Testimonial

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors icon external link
How much are your non-clickers worth? Quantifying the value of online ad views over click-throughicon external link
Our readers visit and buy in response to a supermarket brochure icon external link
European Reader Survey shows women are more likely to read and act upon newspaper ads icon external link
Quality title newspaper readers like a bargain too icon external link

Guardian News & Media

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

Star Tribune

Of all our research partners, none is more strategic to our business than RAM. The data we get from our reader panel helps us shape our coverage, improve our products, and identify new revenue opportunities. More important, RAM helps position us as true partners to our advertisers. As a market, Minnesota and the Minneapolis-St. Paul area have unique attributes.
The insights we are able to share with advertisers about our readers’ perceptions and preferences, category trends, and shopper behavior help drive literally millions in revenue for Star Tribune.

-Steve Yaeger Vice President, Marketing & Public Relations, Star Tribune

The Arizona Republic

RAM allows us to provide real-time, actionable data for our advertisers and editorial teams. Not only do our advertisers appreciate the feedback from our readers, but many have made changes and improvements to messaging and design which in turn has lead to improved results. Improved results lead to increased revenue for us. Everyone wins.

-Tracey Kennedy, Business Development Manager, The Arizona Republic

The Philadelphia Inquirer/Daily News

In the years that we’ve been using RAM it has become an essential part of our presentations to
advertisers. It gives us the diagnostic data that we need to demonstrate the value of newspapers to advertisers.

-Phil Witherow, Director of Research, The Philadelphia Inquirer/Daily News

The Statesmen Journal

RAM is a valuable tool for editors because it gives you immediate, maximized results about your
audience and what’s on their collective minds. It’s Market Research meets Iron Chef – where in a few clicks you can deconstruct your daily masterpiece into what worked what didn’ t and what needs more spice.

-Bill Church, Executive Editor, The Statesmen Journal

Verdens Gang

VG have used RAM since 2006. Over the course of these years RAM’s advertisement tests have represented a very important service that we provide for our customers and it is not uncommon for advertisers to presuppose RAM testing when they order campaigns. The really big value to us, however, lies in all the tests that have been conducted previously. The reporting in RAMetrics of these data affords us an invaluable insight into VG’s strengths and weaknesses as an advertising medium.

-Katrine Torkildsby-Reine, Market Analyst, Verdens Gang

Kärkimedia

RAM's panel methodology is an essential research tool for Kärkimedia. Advertisement surveys are widely used in the work with our customers, often planning how to improve the results of newspaper advertising. The database accumulated over several years also enables more comprehensive analysis of facts for the basis of planning newspaper advertising.

-Maris Tuvikene, Planner, Kärkimedia

SÜDKURIER

RAM is a simple, fast and price-worthy instrument from which a lot about advertising performance can be learned. Whether results are good or bad, they are a door-opener to constructive discussions with the customer. It is also a valuable source for sales arguments. I was never a big fan of traditional dull copy tests, but the innovative method in RAM has won me over!

-Joachim Gröbe, Marketing Services, SÜDKURIER

The Irish Times

The Irish Times use RAM to drive revenue from not only existing clients but also new revenue:
Clients love RAM: they get detail about how their insert worked or didn’t work. We gave one supermarket chain their RAM feedback on a Monday and secured three further ad bookings from them by the Wednesday. The RAM research we did for a book store on their Christmas insert campaign led to further bookings. We also take examples of successful inserts measured on RAM out to new clients to show them what results they could get by advertising with us. RAM is a great opening for us in accessing clients - instead of just selling to them we can offer them research on their brand which gets us appointments.

-Pier Wall, Senior Sales Manager, The Irish Times.

Johnston Press

The RAM research tools have given us an invaluable insight into customer reactions to online and print advertising, which has helped us to secure this campaign and other similar campaigns from a wide range of advertisers. Return on advertising investment is a key decision making consideration for clients as budgets come under increasing scrutiny. RAM data gives great comfort and security to support decisions and drive creative approaches.

-Richard Bogie, Advertising Sales Director, Johnston Press (Scotland)

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