cat bestpractices

 

Top Ten Strategies for the Editorial Department

  • Study reader interests in content
  • Determine reader engagement with features
  • Evaluate effective use of resources
  • Provide immediate feedback to journalists
  • Use RAM to look at engagement with specific target groups
  • Plan for the coverage of upcoming events
  • Examine the power of a benefit headline in relation to article readership
  • Add relative questions to standard article measurements through ad hoc
  • Study the readership of news content across multiple channels.
  • Evaluate page and section design 

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TESTIMONIALS

RAM is a valuable tool for editors because it gives you immediate, maximized results about your
audience and what’s on their collective minds. It’s Market Research meets Iron Chef – where in a few clicks you can deconstruct your daily masterpiece into what worked what didn’ t and what needs more spice.

-Bill Church, Executive Editor, The Statesmen Journal

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