cat bestpractices

 

Top Ten Strategies for the Editorial Department

  • Study reader interests in content
  • Determine reader engagement with features
  • Evaluate effective use of resources
  • Provide immediate feedback to journalists
  • Use RAM to look at engagement with specific target groups
  • Plan for the coverage of upcoming events
  • Examine the power of a benefit headline in relation to article readership
  • Add relative questions to standard article measurements through ad hoc
  • Study the readership of news content across multiple channels.
  • Evaluate page and section design 

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TESTIMONIALS

RAM's panel methodology is an essential research tool for Kärkimedia. Advertisement surveys are widely used in the work with our customers, often planning how to improve the results of newspaper advertising. The database accumulated over several years also enables more comprehensive analysis of facts for the basis of planning newspaper advertising.

-Maris Tuvikene, Planner, Kärkimedia

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