cat bestpractices

 

Top Ten Strategies for the Advertising Department

  • Study at Risk Advertisers
  • Improve specific business/industry categories
  • Demonstrate value to specific high profile positions
  • Use RAM to upsell size of ads with specific increases in number of readers
  • Use RAM to look at specific advertiser target groups
  • Reinforce value to your best customers
  • Examine the power of a benefit headline in relation to purchase consideration
  • Add relative questions to standard ad measurements through ad hoc
  • Show advertiser results across multiple platforms
  • Add RAM to an annual agreement as added value for an increase in revenue

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TESTIMONIALS

RAM's panel methodology is an essential research tool for Kärkimedia. Advertisement surveys are widely used in the work with our customers, often planning how to improve the results of newspaper advertising. The database accumulated over several years also enables more comprehensive analysis of facts for the basis of planning newspaper advertising.

-Maris Tuvikene, Planner, Kärkimedia

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