cat bestpractices

 

Top Ten Strategies for the Advertising Department

  • Study at Risk Advertisers
  • Improve specific business/industry categories
  • Demonstrate value to specific high profile positions
  • Use RAM to upsell size of ads with specific increases in number of readers
  • Use RAM to look at specific advertiser target groups
  • Reinforce value to your best customers
  • Examine the power of a benefit headline in relation to purchase consideration
  • Add relative questions to standard ad measurements through ad hoc
  • Show advertiser results across multiple platforms
  • Add RAM to an annual agreement as added value for an increase in revenue

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TESTIMONIALS

The RAM research tools have given us an invaluable insight into customer reactions to online and print advertising, which has helped us to secure this campaign and other similar campaigns from a wide range of advertisers. Return on advertising investment is a key decision making consideration for clients as budgets come under increasing scrutiny. RAM data gives great comfort and security to support decisions and drive creative approaches.

-Richard Bogie, Advertising Sales Director, Johnston Press (Scotland)

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