cat bestpractices

 

Top Ten Strategies for the Advertising Department

  • Study at Risk Advertisers
  • Improve specific business/industry categories
  • Demonstrate value to specific high profile positions
  • Use RAM to upsell size of ads with specific increases in number of readers
  • Use RAM to look at specific advertiser target groups
  • Reinforce value to your best customers
  • Examine the power of a benefit headline in relation to purchase consideration
  • Add relative questions to standard ad measurements through ad hoc
  • Show advertiser results across multiple platforms
  • Add RAM to an annual agreement as added value for an increase in revenue

Read more...

TESTIMONIALS

RAM is a valuable tool for editors because it gives you immediate, maximized results about your
audience and what’s on their collective minds. It’s Market Research meets Iron Chef – where in a few clicks you can deconstruct your daily masterpiece into what worked what didn’ t and what needs more spice.

-Bill Church, Executive Editor, The Statesmen Journal

MEMBERSHIPS

  iabnaappalogo