cat casestudies

 

The Philadelphia Inquirer in Philadelphia - The Assault On Learning

Editorial

Challenge

The Philadelphia Inquirer in Philadelphia has become a platform for
engaging the community at the highest level. “We are the basis of
conversation and debate,” said Inquirer Editor Stan Wischnowski. The challenge is to provide engaging content for their audience.

Solution

The Philadelphia Inquirer launched a series called “The Assault On
Learning” to cover the safety of the public school environment. They
utilized their RAM audience panel to gather valuable insight and opinions
from their readers. This type of feedback helped The Philadelphia Inquirer
shape their coverage on a serious topic that clearly resonated in and
around the city of Philadelphia.

Results

The Philadelphia Inquirer was awarded the 2012 Pulitzer Prize Winner
for Public Service based on their contributions through the Assault On
Learning series. Reports from the RAM audience panel provided valuable
insight to the content and direction of the editorial series and the resulting
award.

TESTIMONIALS

Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.

- Salla Lehto, Research Manager, Turun Sanomat

MEMBERSHIPS

  iabnaappalogo