The Philadelphia Inquirer in Philadelphia has become a platform for
engaging the community at the highest level. “We are the basis of
conversation and debate,” said Inquirer Editor Stan Wischnowski. The challenge is to provide engaging content for their audience.
The Philadelphia Inquirer launched a series called “The Assault On
Learning” to cover the safety of the public school environment. They
utilized their RAM audience panel to gather valuable insight and opinions
from their readers. This type of feedback helped The Philadelphia Inquirer
shape their coverage on a serious topic that clearly resonated in and
around the city of Philadelphia.
The Philadelphia Inquirer was awarded the 2012 Pulitzer Prize Winner
for Public Service based on their contributions through the Assault On
Learning series. Reports from the RAM audience panel provided valuable
insight to the content and direction of the editorial series and the resulting