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RAM creates unique opportunities for Publishers and Marketers to track and optimize online Ad Campaigns in real time and by individual ad placement

PRESSRELEASE |  February 14, 2017

RAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work, has developed new unique features to enhance RAM’s digital ad measurements to increase Advertisers’ opportunities to achieve their campaign objectives. These new functions allow real time campaign optimization based on Reach, Frequency and Demographics on all purchased ad space of the Publisher during the campaign period.

With these new enhanced features the Publisher can now maximize the Advertiser’s opportunities to achieve their advertising objectives by;
·         Measuring in real time how reach and frequency develops by different ad placements
·         Allowing verification or adjustment of target group selections made programmatically or manually   
·         Creating the opportunity to optimize the campaign media plan during the campaign period using real time results

“Through the new features that RAM has launched, we can increase the Publisher's ability to effectively reach the Customer's communication objectives in a granular manner by being able to measure audience profile and ad delivery to a single page/article or ad placement.. This also means that the Publisher can optimize their inventory in a more efficient way by an increased understanding of their current audience profiles and ad delivery to increase the effectiveness of their programmatic offering and grow their revenue” says Bjorn Engvall – COO RAM Group

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RAM's comprehensive suite of digital audience and advertising measurement tools allows Publishers to move closer to the Advertiser in creating a communication plan. By leveraging audience measurement insights on different advertising packages Publishers can now quantify and qualify their sites and audiences to Advertisers and prove in real time how they effectively reach the Marketer’s media objective. Through subsequent ad effectiveness measurement the Publisher can confirm the campaign effectiveness and verify that the relevant audience has been exposed to the message in the planned environment to increase the Advertiser's sales and / or brand awareness.

“For an Advertiser to reach their communication objectives, you have to work with both overall reach and the right target audience group affiliation in combination. Some of the exposed audience are active in the purchase cycle, others change their intentions based on the campaign message and for long tail customers maintenance of brand awareness before their next purchase is key. This is where RAM excels with our unique digital advertising measurement system and provides the best and most relevant tools for working with advertising campaign optimization and delivery in real time. Through our comprehensive suite of digital audience and advertising measurement tools RAM proves ad effectiveness and audience delivery verification in both real time and over extended campaign periods, "concludes Björn Engvall, COO RAM Group

RAM creates an ecosystem from media planning through audience delivery optimization to advertising effectiveness with a Swedish national panel consisting of 530 000 people.
Rams' new digital audience and advertising measurement features are available immediately for Publishers and Media Agencies in 70+ countries with additional access a global panel of over 20 million panelists.

For more information please contact Bjorn Engvall

Contact: 
Björn Engvall, COO RAM Group
Telephone: +46 (0)70-311 74 30
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

RAM calculates how advertising can increase sales with a new ROMI tool

PRESSRELEASE |  January 20, 2017

RAM, a world leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyze both the break-even point and the financial performance of an ad campaign.

ROMI (Return on Marketing Investment) is maybe a somewhat controversial term but for product advertising it is both credible and commercially relevant. With the help of data from RAM's advertising measurements the ROMI calculation gives the opportunity to both discuss and simulate the reasonable and possible outcome of the campaign.

"In the past it has been difficult to understand, analyze and calculate the economic effects of advertising campaigns. We have changed this by providing a tool for ad sales reps and advertisers to work together in order to understand the real impact that advertising plays in increasing advertiser sales," says RAM's head of research Staffan Hultén.

Advertising that focuses on brand building has the objective of providing a long-term effect and should be measured with the aim of understanding how the brand develops over time. True product advertising however, is used to provide short-term economic effects. RAM' s ROMI-calculator is designed just for this purpose.

The starting point for the calculation is RAM’s advertising effectiveness measurement results. The question concerning buying intentions shows the number of potential customers that the campaign generated - however the figure is often overrated, to varying degrees. Two additional bits of information need to be given to help calculate the true ROMI; the campaign cost and profit/contribution per customer.

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The tool automatically calculates the potential total profit. In this example it is 847 600 SEK. 6880 people each contributing SEK 145 in profit / margin per person minus the campaign investment of SEK 150 000. The estimate also suggests that if only 15%, or 1030 people, out of a possible 6880 have answered truthfully, the campaign reached break-even.romi2sv

 

For more information contact:

Staffan Hultén, CAO RAM Group
Telephone: +46 (0)703 249193
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

RAM launches a simple effectiveness campaign index.

PRESSRELEASE | January 19, 2017

RAM, a world leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand. This is a new KPI that both simplifies and deepens the analysis.

It can sometimes be complicated to analyze a report and relate it to advertising effectiveness as there are many contributing factors that need to be understood.

"With this evolution of the new KPI Index, we want to simplify the basic results and highlight the ability to enhance the brand and to create action. The overall efficiency is a combination of both" comments RAM's CAOStaffan Hultén

The starting point for these indices is the effectiveness results that a single ad or campaign generates in a standard RAM measurement. The results are compared to all measurements in the same industry, where the middle measurement receives an index of 100, for all image and action questions. It is now much easier to understand the ad's strength and weaknesses. The purpose of the report is that the sales representative and the advertisers can quickly understand how the ad is performing and initiate discussions on how campaigns can be improved moving forward.  

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An important element of the new report, is the ability to easily see the best performing ads from the Publishers own database for the selected industry:  i.e. which ads perform best overall, and individually for Image and Action. This ability to highlight good examples of strong performing ads will be a great tool for the ad sales teams, and will give them a reason to discuss how communications can be developed moving forward. Additional information on the importance of ad environment for example will support the sales objectives of encouraging advertisers to increase their investment, with more effective, efficient advertising campaigns. 

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"With this report, RAM has not only created additional analysis, but also an increased understanding of how advertising works," comments Staffan Hultén.

An important task for RAM is to ensure that the measurements and results are easy to use in the day to day sales operations within media owners and consultants. The ability to produce results in a clear, concise manner that the advertiser can understand is the most important tool a media owner has.


For more information contact:
Staffan Hultén, CAO RAM Group
Telephone: +46 (0)703 249193
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

RAM sets the standard for measuring Content Marketing Digital and Print - and creates an integrated tailor made database for Content marketing benchmarks.

PRESSRELEASE | 27 september, 2016

RAM, one of the world's leading media research companies  and owner of the world's largest reference database in communications, is now releasing a customized measurement tool that enables measurements of Content Marketing  on mobile phones, on tablets, on the web and in print.

There is a growing need to measure and benchmark all types of content marketing - both in print and online. Native- and content marketing services are developing rapidly and becoming increasingly important to be verified, evaluated and developed. To meet this need, RAM has created a tailor made measuring tool to evaluate the quality and value of content marketing.

There is a large and growing interest in content marketing among advertisers and the media industry. The area is growing, developing and attracting an increasing share of the advertising budget, but the big questions are the true short and long-term effects of content marketing. Are the unique effects as good as we hope, and how successful will they be in combination with other channels and other commercial elements of a media campaign? The great challenge is to understand the effectiveness of content marketing and its natural place in the media mix.

The survey tool is a hybrid between measuring the quality of content - editorial quality - and measuring the commercial quality – the ad effect. It is particularly important in the evaluation of content marketing to be able to measure both "ad impact" and pure "content quality".

The measuring tool includes a question bank with options to choose any of the questions considered relevant. Only questions concerning recall of the content and thoroughness are obligatory. To truly take advantage of the power of content marketing you need regular monitoring of the campaigns. The results are presented in clear reports with distinct variable comparisons and possibilities to scrutinize the results of all valid variables.

RAM Content Marketing Panorama

The color coding of the RAM's ad measurements reports are in line with the standard ad questions to allow comparisons - while the content/editorial questions are presented in purple graphs.

In the RAM reference database “Rametrics”, RAM clients can twist and turn all data, measurements and parameters stored over time, by using the pre made key reports. This also applies to all measured content marketing campaigns that can easily be analyzed in the readymade reports.

To get a better understanding of how different media channels communicate, advertising and content is essential to meet today's tough media climate, especially with the ongoing digital transformation and the increasing competition of advertising budgets. 

For more information, please contact Staffan Hultén

Contact:
Staffan Hultén
Telefon: +46 (0) 703 249193
E-post:
This email address is being protected from spambots. You need JavaScript enabled to view it.

About RAM - Research and Analysis of Media
With over 1 000 clients in 18 countries RAM, Research and Analysis of Media AB, is one of the worlds leading media research companies. RAM provides the industry with pioneering statistics of how ads, articles and other media communication are consumed and understood for both print and digital media.
Today RAM has the worlds largest reference database of communication consisting of over 70 million interviews with media consumers. RAM provides unique and strategic solutions with relevant insights to help increase media companies revenue, grow their audience and give them a clear understanding of the markets in which they operate, whether local, national or international.
Headquartered in Stockholm, Sweden, RAM has offices in EMEA, North America
RAM with partners reach over 20 million people in 70+ countries.
Learn more, please visit www.rampanel.com 

RAM launches Rametrics 2.0, an unrivalled Big-Data tool

PRESS RELEASE | September 19, 2016

RAM, one of the world’s leading media research companies with the largest reference database in the world on how communication works, is now launching a state of the art Big-Data tool. This enables fast and comprehensive searches for results and insights from our unrivalled benchmarking database covering advertising, articles and content marketing across web, mobile, tablet, on television, radio and in print.  


For more than 15 years RAM has, in partnership with our 1 000+ customers in 18 countries, built a database on communication that is unique in the media business. Over 70 million interviews with more than 1 000 000 panelists have been conducted. All panelists are segmented with more than 40 sociodemographic variables and each survey is stored with a large amount of meta data per media channel and measured content. Every RAM customer has access to its own survey results in the database but can also benchmark themselves against the rest of the data through the reference database consisting of all surveys done by all customers, worldwide.

With the new Rametrics Big-Data tool customers can generate tailored reports and insights fast using information based on all measurement metrics in the database. They can also take advantage of a suite of standardized reports that has been honed by analysis of media usage with input from our media owner and publisher clients worldwide.

A deep understanding of how the varied and growing number of media channels work as communication vehicles for ads, articles and content marketing is necessary in order to stay ahead in the competitive media landscape, especially since the ongoing digital transformation of media makes the competition to reach consumers and to sustain ad revenues more challenging. The answers on what consumers actually want and appreciate when it comes to specific content, and the channel they want it in can be found in the RAM database at your fingertips. With Rametrics all data gathered is easily accessed in a simple and flexible way.
                    

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The answers on how an ad, an article or a content marketing piece are related and received, where they should be placed and to what audience segment they should be targeted, are all easily accessible in Rametrics. Get a picture of the best and the worst performing ads in each industry category and learn which consumers react to what content. With just a click of a button the RAM customer can create actionable metrics for decision making and provide this to advertisers, editorial management and sales and circulation departments.      

”With the launch of Rametrics 2.0 we have created a tool that brings our unique database to life and reaffirms to our customers and partners that our pioneering methods to create a rock solid  foundation for intelligent and informed decision making are unrivalled in the market, says Staffan Hultén, founder and Chief of Methodology of RAM group”

“For customers who have not yet signed up for a license, a world of possibility and a treasure trove of knowledge awaits that will increase their understanding of what drives engagement, loyalty, brand awareness and sales. Coupled with the ability to conduct sophisticated multimedia measurements and our unique digital traffic and campaign effectiveness measurement tool Inviso, RAM has through the launch of Rametrics 2.0 completed a solution for media research that is simply “Best in class.” No other provider of media effectiveness insight comes close to RAM, concludes Staffan Hultén”       

To order your own licence for Rametrics contact your customer support team.
For more information call or mail Staffan Hultén on; +46703249193, or : This email address is being protected from spambots. You need JavaScript enabled to view it.


About RAM - Research and Analysis of Media
With over 1 000 clients in 18 countries RAM, Research and Analysis of Media AB, is one of the world’s leading media research companies. RAM provides the industry with pioneering statistics of how ads, articles and other media communications are consumed and understood for both print and digital media. 


Today RAM has the world’s largest media reference database consisting of over 70 million interviews. RAM provides unique and strategic solutions driven by powerful insights to help increase media companies revenue, grow their audience and give them a clear understanding of the markets in which they operate, whether local, national or international. 

Headquartered in Stockholm, Sweden, RAM has offices in the UK, EMEA and North America
RAM has the capability to reach over 20 million people in 70+ countries. 
Learn more, please visit www.rampanel.com

TESTIMONIALS

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

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