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The German office opens

RAM continues to expand.  After opening an office in UK in 2011, it is now Germany's turn.

Hans-Dieter Gärtner is the man who will run the office that will be the center for RAM's operations in Germany, Austria and Switzerland.

He has previously run his own communications agency, been president of industry organization INMA and has plenty of experience of the German media landscape.

Germany is a large market, with 350 independent newspaper publishers and, unlike Sweden, print still dominates.

"Germany is two-three years behind Scandinavia when it comes to the transition from print to digital. This means that we can use our knowledge of print and online to make the transition for the German media houses as successful as possible," says Hans-Dieter Gärtner, CEO RAM Germany.

There are many advantages with having a local office, and at the head office in Stockholm, we know that knowledge of the local media landscape is crucial for growth.

"We have had customers in Germany since 2006 and we are now strengthening our position in the area. We know that a local presence is something that customers have requested and appreciate," says Rickard Öhrn, Group Director of RAM.

RAM's current customers include Augsburger Allgemeine, Mannheimer Morgen and SÜDKURIER. The operation is run from the German office in Frankfurt.

TESTIMONIALS

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

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