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The German office opens

RAM continues to expand.  After opening an office in UK in 2011, it is now Germany's turn.

Hans-Dieter Gärtner is the man who will run the office that will be the center for RAM's operations in Germany, Austria and Switzerland.

He has previously run his own communications agency, been president of industry organization INMA and has plenty of experience of the German media landscape.

Germany is a large market, with 350 independent newspaper publishers and, unlike Sweden, print still dominates.

"Germany is two-three years behind Scandinavia when it comes to the transition from print to digital. This means that we can use our knowledge of print and online to make the transition for the German media houses as successful as possible," says Hans-Dieter Gärtner, CEO RAM Germany.

There are many advantages with having a local office, and at the head office in Stockholm, we know that knowledge of the local media landscape is crucial for growth.

"We have had customers in Germany since 2006 and we are now strengthening our position in the area. We know that a local presence is something that customers have requested and appreciate," says Rickard Öhrn, Group Director of RAM.

RAM's current customers include Augsburger Allgemeine, Mannheimer Morgen and SÜDKURIER. The operation is run from the German office in Frankfurt.

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The RAM research tools have given us an invaluable insight into customer reactions to online and print advertising, which has helped us to secure this campaign and other similar campaigns from a wide range of advertisers. Return on advertising investment is a key decision making consideration for clients as budgets come under increasing scrutiny. RAM data gives great comfort and security to support decisions and drive creative approaches.

-Richard Bogie, Advertising Sales Director, Johnston Press (Scotland)

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