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New research figures show The Irish Times has proven itself an excellent advertising platform for discount grocery retailer Lidl.
Read more: http://www.inma.org/blogs/research/post.cfm/irish-times-research-shows-quality-newspaper-readers-like-a-bargain-tooTurun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.
- Salla Lehto, Research Manager, Turun Sanomat
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