cat news

 

UK readers spends most time with their newspaper

INMA and RAM have conducted one of the largest European studies ever undertaken about reading habits and commitment among newspapers, the INMA Trust and Value Survey 2013.

The results show that 63 percent of UK readers feels their newspaper represents value for money, the highest number in all of Europe. Also, 70 percent spend over 21 minutes with their newspaper, the highest in Europe.

"It’s more important than ever for media companies to understand their readers. The purpose of the study is to provide media companies with an understanding of and insights into how their readers perceive newspapers, what they are willing to pay for, and on what platform they want to consume it. The results will help them improve their business", says Rickard Öhrn, CEO at RAM.

The study has been conducted in 14 countries, among 80 newspapers and 30 000 readers .The UK covered just over 3,000 interviews with 8 qualified titles. They represent a mix of national, regional, quality and mass market titles.

"This study shows which areas each European market should put emphasis on as the media landscape is changing. It is one of the largest studies ever conducted within this field and we see a growing need for pioneering statistics of how ads and articles are consumed and understood, both in print and digital media", says Rickard Öhrn.

Behind the study is INMA, the world's leading professional association for media companies with a focus on marketing and revenue issues and RAM, Research and Analysis of Media, an international media research company.

For more results and information about the study, please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

TESTIMONIALS

The Irish Times use RAM to drive revenue from not only existing clients but also new revenue:
Clients love RAM: they get detail about how their insert worked or didn’t work. We gave one supermarket chain their RAM feedback on a Monday and secured three further ad bookings from them by the Wednesday. The RAM research we did for a book store on their Christmas insert campaign led to further bookings. We also take examples of successful inserts measured on RAM out to new clients to show them what results they could get by advertising with us. RAM is a great opening for us in accessing clients - instead of just selling to them we can offer them research on their brand which gets us appointments.

-Pier Wall, Senior Sales Manager, The Irish Times.

MEMBERSHIPS

  iabnaappalogo