After listening to your feedback, RAM is launching a completely new design with additional new features which includes improved navigation, enhanced functions, and an overall better user experience.
· A new design of the system so it becomes more attractive - but also much easier to use.
· The interface for order surveys has had a facelift and becomes more intuitive and user-friendly.
· Introduction of some new features of the system such as collecting all help matters under a button which we call RAM Assistance. Here you will initially find “manual order”, but in the future we will also include information on new service and help functions. All in the one place.
· Easier registration for the panel members and also the facility to make it easier to update their profile.
This is just the beginning of the continuous updating we are doing across all areas of RAM's product and services portfolio. We are for example right now working on updates to our reporting/output system which will lead to new and attractive design, but also you can look forward to exciting new services and features.
Thank you for your feedback, it is essential for us and we hope you will enjoy working with our new design!
MPG, a media house, has released a media effectiveness analysis for advertising cross media. They used print, online and mobile and the difference when it comes to action and purchase intention shows a clear uptake when advertising in all three media channels together compared to single media advertising.
The MPG analysis comes only months after Norwegian Aftenpostens RAM based study that supports MPG’s findings.
Increased engagement and increased revenue. These are the objectives behind the launch of Inviso. RAM Inviso provides a unique measuring technique which enables our customers to get to know their readers and visitors in a way that was not previously possible.
"For the first time ever, it will be possible to translate digital exposures into actual individuals. You can show the advertiser exposure frequency, when and from what platform a specific target group was exposed to an ad campaign, online video or article, and, above all, how the content was perceived and received," says Rickard Öhrn, CEO of RAM.
Our new service was first shown at the INMA World Wide Conference in New York in May 2013, where it attracted a lot of interest due to the fact that new possibilities it opens up for media houses.
"The media houses are given an in depth knowledge of observation, as well as how different types of content calls to action. By using their reader population they can also clearly see how different combinations of media channels strengthen both the message as well as the advertising effectiveness." continues Rickard Öhrn.
The technique is also valuable when it comes to strengthening the ties with their readers, which may help boost revenue.
"Each media type has several different readership profile groups. We can now see which type of content creates loyalty among each readership profile group. We know that increased loyalty also increases the willingness to pay," concludes Rickard Öhrn.
RAM Inviso is currently being tested by around 60 customers.
For more information about RAM Inviso please don’t hesitate to contact us!
We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.
Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.
Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.
We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.
-Karjalainen, Head of Marketing and Research Heli Räsänen