Analysis that develops business

The resources you spend on more and better analysis of the results always provides a good return on the investment. RAM offers well-developed survey tools, but also direct support in carrying out the analysis work, interpreting the results and providing recommendations.

RAM has a wide portfolio of products and services that make it easier for our customers to carry out in-depth analyses of their surveys. If required, our products can also be combined with RAM's extensive experience of analysis through direct consultancy.

  • RAMetrics, which is an analytical toolbox with a menu full of sub-products, provides the opportunity to easily obtain an overview of all previous survey results in RAM's databases. RAMetrics contains six different analysis models, such as Panorama, Ad impact index, Article index, etc. What all these analysis models have in common is that they all chart the unique factors that create effective content, generate interest and lead to action.
  • Support and help with selection lists, question construction, field work, tables, analysis and reports of standalone surveys
  • Analytical and statistical consulting for both large and small standalone projects
  • Overall responsibility for extensive national and international survey and analysis projects
  • Training and presentations relating to all of the conclusions and analyses that RAM has carried out 

TESTIMONIALS

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

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