RAM Consulting

At RAM, we work with advanced media and business models based on empirical methods. We help our customers to examine, understand and interpret media consumers' behavior and involvement and the market's movements and development.

Our goal is to constantly develop products and services that meet the industry's challenges and our customers' focus in combination with our own competence in order to respond to our customers' changing needs. The ultimate purpose is to help our customers to improve their businesses by, for example, continually increasing knowledge about the media industry's changing conditions and the changes in media consumers' everyday life. 

We support our customers in designing, leading and carrying out lasting positive changes.

Some recent projects include the following:

  • The Power Man
  • The secret lives of the supplements. What makes supplements succeed (and fail)?
  • Banners on 10 news websites
  • The basis for a new newspaper
  • The gap between readers and editors. Myths and truths
  • The optimum Realty ad
  • What Women Want – What does ad communication that works on women look like?
  • Multivariate models of the targets and means of ad communication – What is created and what exchanges do the actions generate?

TESTIMONIALS


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

MEMBERSHIPS

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