RAM Consulting

At RAM, we work with advanced media and business models based on empirical methods. We help our customers to examine, understand and interpret media consumers' behavior and involvement and the market's movements and development.

Our goal is to constantly develop products and services that meet the industry's challenges and our customers' focus in combination with our own competence in order to respond to our customers' changing needs. The ultimate purpose is to help our customers to improve their businesses by, for example, continually increasing knowledge about the media industry's changing conditions and the changes in media consumers' everyday life. 

We support our customers in designing, leading and carrying out lasting positive changes.

Some recent projects include the following:

  • The Power Man
  • The secret lives of the supplements. What makes supplements succeed (and fail)?
  • Banners on 10 news websites
  • The basis for a new newspaper
  • The gap between readers and editors. Myths and truths
  • The optimum Realty ad
  • What Women Want – What does ad communication that works on women look like?
  • Multivariate models of the targets and means of ad communication – What is created and what exchanges do the actions generate?

TESTIMONIALS

VG have used RAM since 2006. Over the course of these years RAM’s advertisement tests have represented a very important service that we provide for our customers and it is not uncommon for advertisers to presuppose RAM testing when they order campaigns. The really big value to us, however, lies in all the tests that have been conducted previously. The reporting in RAMetrics of these data affords us an invaluable insight into VG’s strengths and weaknesses as an advertising medium.

-Katrine Torkildsby-Reine, Market Analyst, Verdens Gang

MEMBERSHIPS

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