Ad Hoc measurements

The Ad Hoc tool can be used in two ways and is either called Add On (additional question for standardized questionnaire) or Ad Hoc - a standalone questionnaire tool (standalone tailor-made survey). The questions and questionnaire are generated using an in-house environment with access to all of the most common question types. The product also enables you to create logical jumps in the questionnaire, as well as edit the wording and question sequence. All questions or questionnaires that are created are automatically saved in our own library, for future re-use or as a template that can be edited to create a new questionnaire.

 With the help of the Add On option, the survey is adapted according to the specific needs for that situation. Tailor-made Add On questions can be asked to the entire panel or only the people that have answered a certain filter question. For example, only panelists that have read today's newspaper or visited a certain website. 

Entirely standalone tailor-made surveys are called Stand Alone  Ad Hoc and are not connected to any other surveys. There aren't really any limits to how simple or complex a tailor-made survey can be.  The needs determine the design of the questionnaire.

The results are immediately available online,  just like other RAM surveys - and can be exported to Excel. Output in the form of tables, raw data or simple graphs are optional.

Advantages:

  • Easy to learn and use - even for non-specialists
  • Customers are given the opportunity to entirely tailor their questions according to their needs
  • Using a selection from entire panels or sub-groups of a panel
  • Simple reporting with a range of different options

TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

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