Multi-channel measurements

RAM has a tool that enables the merging and evaluation of campaigns being run in several different media channels. For example, in a simple print and online multimedia campaign, or more complicated combinations with paid-for newspapers, free newspapers, Internet, mobile devices and TV. The ads can be evaluated during as brief a period as 24 hours or be stretched out over a longer period of time.

A campaign evaluation shows the overall coverage for the ad, the impact in the various media types and the number of exposures.

Advantages with multi-channel evaluations:

  • Shows the coverage for the various elements of, and for the overall campaign
  • Specifies on average how many channels the campaign has been noticed in and on average how many exposures it has generated
  • Helps the advertiser to understand what the various media have delivered and contributed to the campaign, as well as how their cooperation has generated the overall campaign impact.

TESTIMONIALS

Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.

- Salla Lehto, Research Manager, Turun Sanomat

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