Multi-channel measurements

RAM has a tool that enables the merging and evaluation of campaigns being run in several different media channels. For example, in a simple print and online multimedia campaign, or more complicated combinations with paid-for newspapers, free newspapers, Internet, mobile devices and TV. The ads can be evaluated during as brief a period as 24 hours or be stretched out over a longer period of time.

A campaign evaluation shows the overall coverage for the ad, the impact in the various media types and the number of exposures.

Advantages with multi-channel evaluations:

  • Shows the coverage for the various elements of, and for the overall campaign
  • Specifies on average how many channels the campaign has been noticed in and on average how many exposures it has generated
  • Helps the advertiser to understand what the various media have delivered and contributed to the campaign, as well as how their cooperation has generated the overall campaign impact.

TESTIMONIALS


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

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