Multiple measurements - one media channel

There are two types of campaign measurements in one media channel that require the right kind of measurement tool:

  • Several ads simultaneously in the same media channel.

In the event of multiple ads running simultaneously, e.g. several ads in the same edition of a publication, RAM collates these into a combined evaluation and a combined results report. The gross and net coverage for the entire campaign is reported, together with the coverage for each ad and the unique net input each sub-ad has contributed with.

  •  Several ads in succession in the same media channel.

In the event of a campaign design with several ads in succession, e.g. several ads during the same week in a daily newspaper, RAM concentrates these into a combined campaign evaluation and reports the results in a collective report. The gross and net coverage for the entire campaign is reported, together with the coverage for each participating ad and the unique net input each sub-ad has contributed with.

 

TESTIMONIALS

RAM is a simple, fast and price-worthy instrument from which a lot about advertising performance can be learned. Whether results are good or bad, they are a door-opener to constructive discussions with the customer. It is also a valuable source for sales arguments. I was never a big fan of traditional dull copy tests, but the innovative method in RAM has won me over!

-Joachim Gröbe, Marketing Services, SÜDKURIER

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