Multiple measurements - one media channel

There are two types of campaign measurements in one media channel that require the right kind of measurement tool:

  • Several ads simultaneously in the same media channel.

In the event of multiple ads running simultaneously, e.g. several ads in the same edition of a publication, RAM collates these into a combined evaluation and a combined results report. The gross and net coverage for the entire campaign is reported, together with the coverage for each ad and the unique net input each sub-ad has contributed with.

  •  Several ads in succession in the same media channel.

In the event of a campaign design with several ads in succession, e.g. several ads during the same week in a daily newspaper, RAM concentrates these into a combined campaign evaluation and reports the results in a collective report. The gross and net coverage for the entire campaign is reported, together with the coverage for each participating ad and the unique net input each sub-ad has contributed with.

 

TESTIMONIALS

The RAM research tools have given us an invaluable insight into customer reactions to online and print advertising, which has helped us to secure this campaign and other similar campaigns from a wide range of advertisers. Return on advertising investment is a key decision making consideration for clients as budgets come under increasing scrutiny. RAM data gives great comfort and security to support decisions and drive creative approaches.

-Richard Bogie, Advertising Sales Director, Johnston Press (Scotland)

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