Multiple measurements - one media channel

There are two types of campaign measurements in one media channel that require the right kind of measurement tool:

  • Several ads simultaneously in the same media channel.

In the event of multiple ads running simultaneously, e.g. several ads in the same edition of a publication, RAM collates these into a combined evaluation and a combined results report. The gross and net coverage for the entire campaign is reported, together with the coverage for each ad and the unique net input each sub-ad has contributed with.

  •  Several ads in succession in the same media channel.

In the event of a campaign design with several ads in succession, e.g. several ads during the same week in a daily newspaper, RAM concentrates these into a combined campaign evaluation and reports the results in a collective report. The gross and net coverage for the entire campaign is reported, together with the coverage for each participating ad and the unique net input each sub-ad has contributed with.

 

TESTIMONIALS

We started to use RAM Inviso in Lily.fi blog portal in the autumn 2013. Lily consists of over 6000 bloggers. With the help of RAM Inviso measurements we have been able to direct ad and editorial measurements directly to the right target groups - those who actually have been exposed to advertising or visited a certain blog during the measurement period. Invisohas enabled more reliable and efficient results, both when measuring single display advertising and multi-media campaigns. With the profile information provided by Inviso tracking,  we know Lily's different target groups better - including their online behavior and interests.”

- Tuuli Toivainen, planningdirector, A-lehdet Oy

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