Multiple measurements - one media channel

There are two types of campaign measurements in one media channel that require the right kind of measurement tool:

  • Several ads simultaneously in the same media channel.

In the event of multiple ads running simultaneously, e.g. several ads in the same edition of a publication, RAM collates these into a combined evaluation and a combined results report. The gross and net coverage for the entire campaign is reported, together with the coverage for each ad and the unique net input each sub-ad has contributed with.

  •  Several ads in succession in the same media channel.

In the event of a campaign design with several ads in succession, e.g. several ads during the same week in a daily newspaper, RAM concentrates these into a combined campaign evaluation and reports the results in a collective report. The gross and net coverage for the entire campaign is reported, together with the coverage for each participating ad and the unique net input each sub-ad has contributed with.

 

TESTIMONIALS

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

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