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RAM Inviso

Real time effects and increased revenue with RAM Inviso

RAM Inviso is a unique measuring technique which enables our customers to get to know their readers and visitors in a way that was not previously possible.

RAM Inviso allows you to get to know your digital visitors by using our more than forty demographic variables. The method also shows the advertiser where the best ad-spots are and how the content was perceived and received. RAM Inviso helps to see which type of content creates loyalty and what content is of real value to your audience. It measures behavior, recall, engagement and sentiment.

Inviso registers the demographics of panelists exposed to the article or advertisement being measured and tracked.You can do live follow up surveys to panelists you know have been on your site when the article or advertisement has been shown.

RAM Inviso helps the publisher to see real time effects and the new insights help to boost revenue - both in digital and print environment using the full range of surveys offered by RAM.

Benefits:

  • Measurements on all digital and print platforms at the same time combining Inviso with a range of RAM surveys.
  • Understand what content your audience is willing to pay for.
  • Identify new target groups.
  • Know where your real premium placements are.
  • Measure behavior and engagement as well as recall and sentiment.

TESTIMONIALS

The Irish Times use RAM to drive revenue from not only existing clients but also new revenue:
Clients love RAM: they get detail about how their insert worked or didn’t work. We gave one supermarket chain their RAM feedback on a Monday and secured three further ad bookings from them by the Wednesday. The RAM research we did for a book store on their Christmas insert campaign led to further bookings. We also take examples of successful inserts measured on RAM out to new clients to show them what results they could get by advertising with us. RAM is a great opening for us in accessing clients - instead of just selling to them we can offer them research on their brand which gets us appointments.

-Pier Wall, Senior Sales Manager, The Irish Times.

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