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RAM Inviso

Real time effects and increased revenue with RAM Inviso

RAM Inviso is a unique measuring technique which enables our customers to get to know their readers and visitors in a way that was not previously possible.

RAM Inviso allows you to get to know your digital visitors by using our more than forty demographic variables. The method also shows the advertiser where the best ad-spots are and how the content was perceived and received. RAM Inviso helps to see which type of content creates loyalty and what content is of real value to your audience. It measures behavior, recall, engagement and sentiment.

Inviso registers the demographics of panelists exposed to the article or advertisement being measured and tracked.You can do live follow up surveys to panelists you know have been on your site when the article or advertisement has been shown.

RAM Inviso helps the publisher to see real time effects and the new insights help to boost revenue - both in digital and print environment using the full range of surveys offered by RAM.

Benefits:

  • Measurements on all digital and print platforms at the same time combining Inviso with a range of RAM surveys.
  • Understand what content your audience is willing to pay for.
  • Identify new target groups.
  • Know where your real premium placements are.
  • Measure behavior and engagement as well as recall and sentiment.

TESTIMONIALS

We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

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