Ad Hoc measurements

The Ad Hoc tool can be used in two ways and is either called Add On (additional question for standardized questionnaire) or Ad Hoc - a standalone questionnaire tool (standalone tailor-made survey). The questions and questionnaire are generated using an in-house environment with access to all of the most common question types. The product also enables you to create logical jumps in the questionnaire, as well as edit the wording and question sequence. All questions or questionnaires that are created are automatically saved in our own library, for future re-use or as a template that can be edited to create a new questionnaire.

 With the help of the Add On option, the survey is adapted according to the specific needs for that situation. Tailor-made Add On questions can be asked to the entire panel or only the people that have answered a certain filter question. For example, only panelists that have read today's newspaper or visited a certain website. 

Entirely standalone tailor-made surveys are called Stand Alone  Ad Hoc and are not connected to any other surveys. There aren't really any limits to how simple or complex a tailor-made survey can be.  The needs determine the design of the questionnaire.

The results are immediately available online,  just like other RAM surveys - and can be exported to Excel. Output in the form of tables, raw data or simple graphs are optional.


  • Easy to learn and use - even for non-specialists
  • Customers are given the opportunity to entirely tailor their questions according to their needs
  • Using a selection from entire panels or sub-groups of a panel
  • Simple reporting with a range of different options


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN