Article measurements

Evaluations of articles measures, via specialized questions, the quality of the reader experience, the reader's engagement and its impact on opinion forming. The results of these surveys are used for editorial development and analysis of readability and quality. The results show how well the articles read, are perceived, what interest they generate and how engaged the reader is in the subject. There is a question library in which the customer selects the questions they wish to ask. Tailor-made additional questions - ad hoc questions - can be easily added to the questionnaire.

The results can be filtered according to factors such as: editorial environment, page number, size of article, newspaper section, weekday and many other options. An article in a daily newspaper, free paper or publication can easily and effectively be evaluated without any particular forward planning or initiation phase. The results are weighted correctly against the right reader structure and the report, in the form of PowerPoint or tables, can be retrieved online.

Digital articles
Surveys of digital articles (online, tablets, smartphone) register the number of visitors that read certain articles, as well as how the articles are perceived. A digital article is presented to the panel members in its proper environment on the website. The questions determine recollection, intention and further discussion. 

Evaluation of digital articles leads to better insight into reading on digital platforms and works as a qualitative complement to click data and traffic statistics. The results can always be broken down and analyzed against background data, for example, article type, editorial environment, etc. The results can easily be compared to other articles, both printed and digital.

Articles are mainly evaluated according to three main areas:

  • Editorial observation – Has the reader seen/read the article?
  • Content and engagement - What did the reader think of the article and how much engagement did they experience?
  • Lead to action – What are the reader's wishes after having read the article?

The results, with reference values for the readership or particular target group, will be available online as soon as the survey has been completed. The RAM system generates target group analyses and reference options - benchmarking for editorial results. For example, you can compare the readership for a sports article with other, similar articles or with a general article. The options for comparative analyses against your own title or against the market are many, thanks to RAM's extensive reference database.

Advantages:

  • Fast, flexible surveys that provide editorial departments with a greater understanding of how their work affects their readers
  • The surveys show which articles capture the interest and approval of the most readers 
  • Increases understanding of how a readership accesses the editorial material via the various different channels

TESTIMONIALS


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

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