Page Quality

Page Quality evaluates the media consumer's impression of and attitude towards a specific page. Usually this refers to some form of front page, but can generally be any type of area, paper or digital. The results of a Page Quality can, for example, provide the background for the development of a website, determine which nudges work best or develop a successful front page for a newspaper.

The survey answers questions about accuracy, relevance, content and more. The media gains greater insight into how media consumers perceive different types of information, headings, texts and images , in addition to the designs and layouts they prefer.

The questions are specialized and standardized and can be compared with other, previous Page Quality surveys in the database.

Examples of Page Quality surveys:

  • Evaluation of specific themes, supplements or functions
  • Check if desired information is on the front page
  • Test the new appearance or function of a page
  • Establish what the readers miss or in any other way wish to change
  • Establish how the page guides the readers on to additional article material

 

 Advantages with Page Quality:

  • Immediate and user-friendly feedback as to how a specific page is perceived
  • A simple and safe check of what compels and leads the readers onwards
  • A practical follow-up survey method to keep the front page quality at the highest possible level

 

TESTIMONIALS


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

MEMBERSHIPS

  iabnaappalogo