Page Quality

Page Quality evaluates the media consumer's impression of and attitude towards a specific page. Usually this refers to some form of front page, but can generally be any type of area, paper or digital. The results of a Page Quality can, for example, provide the background for the development of a website, determine which nudges work best or develop a successful front page for a newspaper.

The survey answers questions about accuracy, relevance, content and more. The media gains greater insight into how media consumers perceive different types of information, headings, texts and images , in addition to the designs and layouts they prefer.

The questions are specialized and standardized and can be compared with other, previous Page Quality surveys in the database.

Examples of Page Quality surveys:

  • Evaluation of specific themes, supplements or functions
  • Check if desired information is on the front page
  • Test the new appearance or function of a page
  • Establish what the readers miss or in any other way wish to change
  • Establish how the page guides the readers on to additional article material

 

 Advantages with Page Quality:

  • Immediate and user-friendly feedback as to how a specific page is perceived
  • A simple and safe check of what compels and leads the readers onwards
  • A practical follow-up survey method to keep the front page quality at the highest possible level

 

TESTIMONIALS

We started to use RAM Inviso in Lily.fi blog portal in the autumn 2013. Lily consists of over 6000 bloggers. With the help of RAM Inviso measurements we have been able to direct ad and editorial measurements directly to the right target groups - those who actually have been exposed to advertising or visited a certain blog during the measurement period. Invisohas enabled more reliable and efficient results, both when measuring single display advertising and multi-media campaigns. With the profile information provided by Inviso tracking,  we know Lily's different target groups better - including their online behavior and interests.”

- Tuuli Toivainen, planningdirector, A-lehdet Oy

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