Page Quality

Page Quality evaluates the media consumer's impression of and attitude towards a specific page. Usually this refers to some form of front page, but can generally be any type of area, paper or digital. The results of a Page Quality can, for example, provide the background for the development of a website, determine which nudges work best or develop a successful front page for a newspaper.

The survey answers questions about accuracy, relevance, content and more. The media gains greater insight into how media consumers perceive different types of information, headings, texts and images , in addition to the designs and layouts they prefer.

The questions are specialized and standardized and can be compared with other, previous Page Quality surveys in the database.

Examples of Page Quality surveys:

  • Evaluation of specific themes, supplements or functions
  • Check if desired information is on the front page
  • Test the new appearance or function of a page
  • Establish what the readers miss or in any other way wish to change
  • Establish how the page guides the readers on to additional article material

 

 Advantages with Page Quality:

  • Immediate and user-friendly feedback as to how a specific page is perceived
  • A simple and safe check of what compels and leads the readers onwards
  • A practical follow-up survey method to keep the front page quality at the highest possible level

 

TESTIMONIALS

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

MEMBERSHIPS

  iabnaappalogo