Page Quality

Page Quality evaluates the media consumer's impression of and attitude towards a specific page. Usually this refers to some form of front page, but can generally be any type of area, paper or digital. The results of a Page Quality can, for example, provide the background for the development of a website, determine which nudges work best or develop a successful front page for a newspaper.

The survey answers questions about accuracy, relevance, content and more. The media gains greater insight into how media consumers perceive different types of information, headings, texts and images , in addition to the designs and layouts they prefer.

The questions are specialized and standardized and can be compared with other, previous Page Quality surveys in the database.

Examples of Page Quality surveys:

  • Evaluation of specific themes, supplements or functions
  • Check if desired information is on the front page
  • Test the new appearance or function of a page
  • Establish what the readers miss or in any other way wish to change
  • Establish how the page guides the readers on to additional article material

 

 Advantages with Page Quality:

  • Immediate and user-friendly feedback as to how a specific page is perceived
  • A simple and safe check of what compels and leads the readers onwards
  • A practical follow-up survey method to keep the front page quality at the highest possible level

 

TESTIMONIALS

In the years that we’ve been using RAM it has become an essential part of our presentations to
advertisers. It gives us the diagnostic data that we need to demonstrate the value of newspapers to advertisers.

-Phil Witherow, Director of Research, The Philadelphia Inquirer/Daily News

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