Page Traffic

The Page Traffic type of survey is a simple and effective way to gain an understanding of the complicated readership flow of a section, supplement, newspaper or publication. In addition, you generate additional information about the readers' habits and behavior. Page Traffic provides a clear picture of the readers' way of reading and the results form the basis for a better understanding of reading habits and how carefully different readership groups handle different editorial environments and different commercial messages.

RAM's Page Traffic can be combined with entirely optional and tailor-made ad hoc questions for even greater insight into the reading experience.Page Traffic can also be included in, and combined with, other RAM evaluations during the same survey period.

Page Traffic is an advanced survey type that is easy to use. An order is made, in which the first stage is a PDF of the pages to be evaluated. These are dispatched digitally via the orders page and form the basis for the evaluation. RAM's system automatically divides up the pages into a spread with the correct pagination. In stage 2, the editorial environment and ad pages are coded. As soon as the interviews are completed, the results are summarized and are available for download online in the form of graphic reports and tables.

Advantages with Page Traffic:

  • The newspaper management and editorial staff receive tools for evaluation, planning and development of articles, commercial content and editorial environments, based on the read flow through the newspaper.
  • Easy to identify differences in the read flow between various target groups, for example, gender and age.
  • Advertisers can clearly see the correlation between page observation and the ad's chance of reaching the desired target group

TESTIMONIALS

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

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