Page Traffic

The Page Traffic type of survey is a simple and effective way to gain an understanding of the complicated readership flow of a section, supplement, newspaper or publication. In addition, you generate additional information about the readers' habits and behavior. Page Traffic provides a clear picture of the readers' way of reading and the results form the basis for a better understanding of reading habits and how carefully different readership groups handle different editorial environments and different commercial messages.

RAM's Page Traffic can be combined with entirely optional and tailor-made ad hoc questions for even greater insight into the reading experience.Page Traffic can also be included in, and combined with, other RAM evaluations during the same survey period.

Page Traffic is an advanced survey type that is easy to use. An order is made, in which the first stage is a PDF of the pages to be evaluated. These are dispatched digitally via the orders page and form the basis for the evaluation. RAM's system automatically divides up the pages into a spread with the correct pagination. In stage 2, the editorial environment and ad pages are coded. As soon as the interviews are completed, the results are summarized and are available for download online in the form of graphic reports and tables.

Advantages with Page Traffic:

  • The newspaper management and editorial staff receive tools for evaluation, planning and development of articles, commercial content and editorial environments, based on the read flow through the newspaper.
  • Easy to identify differences in the read flow between various target groups, for example, gender and age.
  • Advertisers can clearly see the correlation between page observation and the ad's chance of reaching the desired target group

TESTIMONIALS

The RAM research tools have given us an invaluable insight into customer reactions to online and print advertising, which has helped us to secure this campaign and other similar campaigns from a wide range of advertisers. Return on advertising investment is a key decision making consideration for clients as budgets come under increasing scrutiny. RAM data gives great comfort and security to support decisions and drive creative approaches.

-Richard Bogie, Advertising Sales Director, Johnston Press (Scotland)

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