Satisfied media consumers are no coincidence

Nothing is better for the media, really, than genuinely engaged consumers. Readers, visitors, listeners or viewers that are updated, gain insight, learn something, are moved and share their opinions with others.

Sometimes engagement is fairly simple. A major significant event occurs and it is reported and analyzed. Generally all readers can sense the deep engagement in this type of event. Engagement in the everyday news flow is significantly harder to capture and complicated to gain control over. But at the same time, perhaps the most important thing in an ever more fragmented media world is knowledge, in particular of how the media consumer perceives the media, and how it engages people.

With RAM, you can obtain answers on how media consumers access what the editorial departments create, how it is perceived and how it engages people. From the reader's perspective. The editorial content can thereby continue to be developed in time with the media consumers.

RAM has several specialized surveys, adapted for editorial needs:

  • Article measurements
  • Page quality
  • Page traffic (page observation)
  • Evaluation of engagement
  • Ad hoc measurements

TESTIMONIALS


"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

MEMBERSHIPS

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