Satisfied media consumers are no coincidence

Nothing is better for the media, really, than genuinely engaged consumers. Readers, visitors, listeners or viewers that are updated, gain insight, learn something, are moved and share their opinions with others.

Sometimes engagement is fairly simple. A major significant event occurs and it is reported and analyzed. Generally all readers can sense the deep engagement in this type of event. Engagement in the everyday news flow is significantly harder to capture and complicated to gain control over. But at the same time, perhaps the most important thing in an ever more fragmented media world is knowledge, in particular of how the media consumer perceives the media, and how it engages people.

With RAM, you can obtain answers on how media consumers access what the editorial departments create, how it is perceived and how it engages people. From the reader's perspective. The editorial content can thereby continue to be developed in time with the media consumers.

RAM has several specialized surveys, adapted for editorial needs:

  • Article measurements
  • Page quality
  • Page traffic (page observation)
  • Evaluation of engagement
  • Ad hoc measurements

TESTIMONIALS

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

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