GIVE YOUR NEWSPAPER A SHARPER FEEL
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
MAGNETIC MEDIA WITH SHARPER METRICS
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA

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RAM | Featured Case Studies

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Karjalainen – Engaging articles in regional newspaper

Case studies

Karjalainen – Engaging articles in regional newspaper

CHALLENGE  Karjalainen is a daily newspaper published in North Karelia. It has 94 000 readers (national media survey, KMT 2014).  Karjalainen decided to measure articles regularly during one year.  Their main objective was...

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The Guardian - Brand campaigns benefit from contextually relevant placement

Case studies

The Guardian - Brand campaigns benefit from contextually relevant placement

CHALLENGE ‘Context affects our decisions to a far greater degree than we realise and it matters when planning advertising, now more than ever. We know that it’s increasingly difficult to get...

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A-Lehdet - Using Inviso measurements to increase knowledge of the web audience and increase the effe…

Case studies

CHALLENGE A-lehdet is a Finnish media company that publishes magazines, which cover all fields of life from house repairs and decoration to cooking, free-time activities and well-being. A-lehdet is one of...

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ram logo white sloganMedidas de RAM cómo la publicidad y las obras de contenido editorial. Con nuestra ayuda, los medios de comunicación se puede determinar que se dedica a sus lectores, así como demostrar el poder de sus canales para un anunciante. Leer más...

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TESTIMONIALS

Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.

- Salla Lehto, Research Manager, Turun Sanomat

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