cat testimonials

 

The Irish Times

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times

Karjalainen

We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

A-lehdet Oy

We started to use RAM Inviso in Lily.fi blog portal in the autumn 2013. Lily consists of over 6000 bloggers. With the help of RAM Inviso measurements we have been able to direct ad and editorial measurements directly to the right target groups - those who actually have been exposed to advertising or visited a certain blog during the measurement period. Invisohas enabled more reliable and efficient results, both when measuring single display advertising and multi-media campaigns. With the profile information provided by Inviso tracking,  we know Lily's different target groups better - including their online behavior and interests.”

- Tuuli Toivainen, planningdirector, A-lehdet Oy

Turun Sanomat

Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.

- Salla Lehto, Research Manager, Turun Sanomat

The Irish Times - Testimonial

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors icon external link
How much are your non-clickers worth? Quantifying the value of online ad views over click-throughicon external link
Our readers visit and buy in response to a supermarket brochure icon external link
European Reader Survey shows women are more likely to read and act upon newspaper ads icon external link
Quality title newspaper readers like a bargain too icon external link

Guardian News & Media

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

Star Tribune

Of all our research partners, none is more strategic to our business than RAM. The data we get from our reader panel helps us shape our coverage, improve our products, and identify new revenue opportunities. More important, RAM helps position us as true partners to our advertisers. As a market, Minnesota and the Minneapolis-St. Paul area have unique attributes.
The insights we are able to share with advertisers about our readers’ perceptions and preferences, category trends, and shopper behavior help drive literally millions in revenue for Star Tribune.

-Steve Yaeger Vice President, Marketing & Public Relations, Star Tribune

The Arizona Republic

RAM nos permite ofrecer datos procesables y en tiempo real a nuestros anunciantes y equipos editoriales. Los anunciantes no solamente aprecian los comentarios de nuestros lectores, sino que muchos han aplicado cambios y mejoras a la mensajería y al diseño, lo que a su vez ha permitido mejorar los resultados. Unos mejores resultados nos aportan mayores ingresos. Todo el mundo sale ganando.

-Tracey Kennedy, directora de Desarrollo de Negocio, The Arizona Republic

The Philadelphia Inquirer/Daily News

En los años que llevamos usándolo, RAM se ha convertido en una parte esencial de las presentaciones que ofrecemos a nuestros anunciantes. Nos da los datos diagnósticos que necesitamos para demostrar el valor de los periódicos a los anunciantes.

-Phil Witherow, director de Investigación, The Philadelphia Inquirer/Daily News

The Statesmen Journal

RAM es una herramienta valiosa para los editores, ya que proporciona unos resultados inmediatos y maximizados sobre la audiencia y sobre su pensamiento colectivo. Sus estudios de mercado son como un gran chef: en pocos clics puedes determinar los platos del día que han funcionado, los que no han funcionado y los que necesitan más especias. 

-Bill Church, editor ejecutivo, The Statesmen Journal

Verdens Gang

VG lleva utilizando RAM desde 2006. En el curso de estos años, las pruebas de publicidad de RAM han representado un servicio muy importante que ofrecemos a nuestros clientes, y no es extraño que los anunciantes soliciten pruebas de RAM cuando encargan campañas. No obstante, lo que nos resulta más valioso son las pruebas que se han llevado a cabo anteriormente. Los informes que RAMetrics hace de estos datos nos ofrecen una excelente perspectiva de los puntos fuertes y débiles de VG como intermediario publicitario.

-Katrine Torkildsby-Reine, analista de mercado, Verdens Gang

Kärkimedia

El método de panel de RAM constituye una herramienta de búsqueda esencial para Kärkimedia. Utilizamos muchas encuestas de publicidad cuando trabajamos con nuestros clientes, a menudo planificando la forma de mejorar los resultados de la publicidad en los periódicos. La base de datos acumulada durante varios años también nos permite realizar análisis más completos de los hechos como base para planificar la publicidad en los periódicos.

-Maris Tuvikene, planificador, Kärkimedia

SÜDKURIER

RAM es un instrumento sencillo, rápido y digno de lo que vale del que se puede aprender mucho sobre el funcionamiento de la publicidad. Tanto si los resultados son buenos como si son malos, abren la puerta a discutir constructivamente con los clientes. También es una valiosa fuente de argumentos de venta. Nunca fui un gran aficionado a los aburridos tests de mensajes publicitarios, pero el método innovador de RAM me ha conquistado.

-Joachim Gröbe, Servicios de Márquetin, SÜDKURIER

The Irish Times

El The Irish Times utiliza RAM para conseguir no solo ingresos de clientes actuales sino también ingresos futuros:

"A los clientes les encanta RAM: obtienen detalles sobre qué funcionó y qué no de sus inserciones publicitarias. Enviamos a una cadena de supermercados los comentarios procedentes de RAM un lunes y antes del miércoles ya nos habían hecho tres reservas más. El estudio RAM que llevamos a cabo para una librería sobre su campaña de inserciones de Navidad supuso más reservas. También ofrecemos ejemplos de inserciones exitosas medidas con RAM a nuevos clientes para mostrarles los resultados que podrían obtener si se anunciasen con nosotros. RAM ofrece una gran forma de acceder a nuevos clientes:
en vez de solo venderles, les podemos ofrecer estudios sobre su marca, y eso nos proporciona más trabajos".

-Pier Wall, director gerente de Ventas, The Irish Times.

Johnston Press

Las herramientas de estudio de RAM nos han proporcionado una visión valuosísima sobre la reacción de los clientes a los anuncios en línea e impresos, y eso nos ha ayudado a asegurar esta y otras campañas similares de un amplio abanico de anunciantes. El hecho de volver a invertir en publicidad es para los clientes un motivo de reflexión clave a la hora de tomar una decisión, ya que los presupuestos cada vez se controlan más. Los datos de RAM reconfortan y dan seguridad a la hora de tomar decisiones y ofrecer enfoques creativos

-Richard Bogie, director de Ventas de Publicidad, Johnston Press (Escocia)

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