Artículos

RAM sets the standard for measuring Content Marketing Digital and Print - and creates an integrated tailor made database for Content marketing benchmarks.

PRESSRELEASE | 27 september, 2016

RAM, one of the world's leading media research companies  and owner of the world's largest reference database in communications, is now releasing a customized measurement tool that enables measurements of Content Marketing  on mobile phones, on tablets, on the web and in print.

There is a growing need to measure and benchmark all types of content marketing - both in print and online. Native- and content marketing services are developing rapidly and becoming increasingly important to be verified, evaluated and developed. To meet this need, RAM has created a tailor made measuring tool to evaluate the quality and value of content marketing.

There is a large and growing interest in content marketing among advertisers and the media industry. The area is growing, developing and attracting an increasing share of the advertising budget, but the big questions are the true short and long-term effects of content marketing. Are the unique effects as good as we hope, and how successful will they be in combination with other channels and other commercial elements of a media campaign? The great challenge is to understand the effectiveness of content marketing and its natural place in the media mix.

The survey tool is a hybrid between measuring the quality of content - editorial quality - and measuring the commercial quality – the ad effect. It is particularly important in the evaluation of content marketing to be able to measure both "ad impact" and pure "content quality".

The measuring tool includes a question bank with options to choose any of the questions considered relevant. Only questions concerning recall of the content and thoroughness are obligatory. To truly take advantage of the power of content marketing you need regular monitoring of the campaigns. The results are presented in clear reports with distinct variable comparisons and possibilities to scrutinize the results of all valid variables.

RAM Content Marketing Panorama

The color coding of the RAM's ad measurements reports are in line with the standard ad questions to allow comparisons - while the content/editorial questions are presented in purple graphs.

In the RAM reference database “Rametrics”, RAM clients can twist and turn all data, measurements and parameters stored over time, by using the pre made key reports. This also applies to all measured content marketing campaigns that can easily be analyzed in the readymade reports.

To get a better understanding of how different media channels communicate, advertising and content is essential to meet today's tough media climate, especially with the ongoing digital transformation and the increasing competition of advertising budgets. 

For more information, please contact Staffan Hultén

Contact:
Staffan Hultén
Telefon: +46 (0) 703 249193
E-post:
Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.

About RAM - Research and Analysis of Media
With over 1 000 clients in 18 countries RAM, Research and Analysis of Media AB, is one of the worlds leading media research companies. RAM provides the industry with pioneering statistics of how ads, articles and other media communication are consumed and understood for both print and digital media.
Today RAM has the worlds largest reference database of communication consisting of over 70 million interviews with media consumers. RAM provides unique and strategic solutions with relevant insights to help increase media companies revenue, grow their audience and give them a clear understanding of the markets in which they operate, whether local, national or international.
Headquartered in Stockholm, Sweden, RAM has offices in EMEA, North America
RAM with partners reach over 20 million people in 70+ countries.
Learn more, please visit www.rampanel.com 

RAM launches Rametrics 2.0, an unrivalled Big-Data tool

PRESS RELEASE | September 19, 2016

RAM, one of the world’s leading media research companies with the largest reference database in the world on how communication works, is now launching a state of the art Big-Data tool. This enables fast and comprehensive searches for results and insights from our unrivalled benchmarking database covering advertising, articles and content marketing across web, mobile, tablet, on television, radio and in print.  


For more than 15 years RAM has, in partnership with our 1 000+ customers in 18 countries, built a database on communication that is unique in the media business. Over 70 million interviews with more than 1 000 000 panelists have been conducted. All panelists are segmented with more than 40 sociodemographic variables and each survey is stored with a large amount of meta data per media channel and measured content. Every RAM customer has access to its own survey results in the database but can also benchmark themselves against the rest of the data through the reference database consisting of all surveys done by all customers, worldwide.

With the new Rametrics Big-Data tool customers can generate tailored reports and insights fast using information based on all measurement metrics in the database. They can also take advantage of a suite of standardized reports that has been honed by analysis of media usage with input from our media owner and publisher clients worldwide.

A deep understanding of how the varied and growing number of media channels work as communication vehicles for ads, articles and content marketing is necessary in order to stay ahead in the competitive media landscape, especially since the ongoing digital transformation of media makes the competition to reach consumers and to sustain ad revenues more challenging. The answers on what consumers actually want and appreciate when it comes to specific content, and the channel they want it in can be found in the RAM database at your fingertips. With Rametrics all data gathered is easily accessed in a simple and flexible way.
                    

              press1 crpress2 cr

The answers on how an ad, an article or a content marketing piece are related and received, where they should be placed and to what audience segment they should be targeted, are all easily accessible in Rametrics. Get a picture of the best and the worst performing ads in each industry category and learn which consumers react to what content. With just a click of a button the RAM customer can create actionable metrics for decision making and provide this to advertisers, editorial management and sales and circulation departments.      

”With the launch of Rametrics 2.0 we have created a tool that brings our unique database to life and reaffirms to our customers and partners that our pioneering methods to create a rock solid  foundation for intelligent and informed decision making are unrivalled in the market, says Staffan Hultén, founder and Chief of Methodology of RAM group”

“For customers who have not yet signed up for a license, a world of possibility and a treasure trove of knowledge awaits that will increase their understanding of what drives engagement, loyalty, brand awareness and sales. Coupled with the ability to conduct sophisticated multimedia measurements and our unique digital traffic and campaign effectiveness measurement tool Inviso, RAM has through the launch of Rametrics 2.0 completed a solution for media research that is simply “Best in class.” No other provider of media effectiveness insight comes close to RAM, concludes Staffan Hultén”       

To order your own licence for Rametrics contact your customer support team.
For more information call or mail Staffan Hultén on; +46703249193, or : Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.


About RAM - Research and Analysis of Media
With over 1 000 clients in 18 countries RAM, Research and Analysis of Media AB, is one of the world’s leading media research companies. RAM provides the industry with pioneering statistics of how ads, articles and other media communications are consumed and understood for both print and digital media. 


Today RAM has the world’s largest media reference database consisting of over 70 million interviews. RAM provides unique and strategic solutions driven by powerful insights to help increase media companies revenue, grow their audience and give them a clear understanding of the markets in which they operate, whether local, national or international. 

Headquartered in Stockholm, Sweden, RAM has offices in the UK, EMEA and North America
RAM has the capability to reach over 20 million people in 70+ countries. 
Learn more, please visit www.rampanel.com

RAM takes Online-as-a-media-channel to the next level by launching a new Digital Ad Receipt for online advertising campaigns

PRESS RELEASE 2016-09-15

RAM, one of the world’s leading media research companies with the world’s largest reference database on how communication works, has launched a new Digital Advertising Receipt for online audience measurements to Publishers, Agencies and Marketers. This Digital Ad Receipt includes information about the number of people the campaign has reached, frequency of exposures and GRP’s (Gross Rating Points). An online campaign can now finally be compared to other audience media measurements and advertising investments.

“To calculate the ROI for a digital advertising investment marketers needs to know how many actual individuals they have reached, and also how many times the ad has been presented to the audience across the whole campaign. To maintain or encourage increased online advertising investment it is not sufficient to provide an advertising receipt to a marketer showing only the number of delivered impressions and clicks or the gross numbers of unique browsers” says Björn Engvall – COO, RAM Group

ad rec

To many marketers planning an online advertising campaign, ROI is hard to measure. In many cases they have difficulty in ascertaining exactly what inventory they are buying and who has been exposed to the campaign. With the launch of the Digital Ad Receipt RAM have solved that problem. Through concise and precise metrics, RAM provides marketers with easy-to-understand information on how their campaign works. The unique individual based metrics and frequency makes online results comparable to other media types, such as TV, print, radio etc. giving marketers and publishers a unique tool to grow their online revenues. RAM’s Digital Ad Receipt initiative can support marketers and publishers in 70+ markets with access to 20 million panelists worldwide.

“RAM continues to evolve our product suite to support all media types. Publishers need innovative measurement tools to show advertisers that online works for branding and promotion campaigns and RAM’s Digital Ad Receipt now allows them to move beyond using imprecise measures such as unique browsers, impressions and clicks, to more relevant metrics such as audience reach (people), GRP’s, frequency and demographics. That is what truly builds ROI measurement”, concludes Björn Engvall, COO RAM Group

All RAM Worldwide clients will immediately have access to the Digital Ad Receipt which includes six standard demographic metrics for the full campaign. All metrics can easily be changed to reflect target group data enabling the advertiser to ascertain the total campaign reach combined with their target audience in absolute numbers. RAM collects 40+ sociodemographic data points from panelists to give highly detailed audience insight to marketers, agencies and publishers.

For more information please contact Björn Engvall

Contacts:

Björn Engvall, COO RAM Group
Telephone: +46 (0)70-311 74 30                    
E-mail: Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.

About RAM - Research and Analysis of Media
With over 1 000 clients in 18 countries RAM, Research and Analysis of Media AB, is one of the world’s leading media research companies. RAM provides the industry with pioneering statistics of how ads, articles and other media communication are consumed and understood for both print and digital media.

Today RAM has the world’s largest reference database of communication consisting of over 70 million interviews with media consumers. RAM provides unique and strategic solutions with relevant insights to help increase media companies’ revenue, grow their audience and give them a clear understanding of the markets in which they operate, whether local, national or international.
Headquartered in Stockholm, Sweden, RAM has offices in EMEA and North America
RAM can reach over 20 million people in 70+ countries.
Learn more, please visit www.rampanel.com

RAM and Cint Join in Strategic Collaboration to Create the World’s Largest Combined Media Analysis Panel

RAM, one of the world’s leading media research companies with the world’s largest reference database on how communication works, has begun to collaborate with Cint, the world’s largest  platform for sharing and sourcing online insights.This collaboration gives Cint’s customers easy access to the RAM system, and RAM customer’s access to a considerably larger audience of online insight providers, as well as the ability to turn unique browsers into individual, real-time demographic data.

The demand for transparency within the increasingly competitive media and advertiser markets has emphasized the importance measuring digital media with demographic data of their audiences in addition to simply stating the number of unique browsers. To meet this demand RAM and CINT have joined forces to create one of the world’s largest combined panel platforms for media analysis with over 20 million individual insight providers worldwide. An advantage of this newly combined panel is the possibility to obtain demographic data on each visitor exposed and unexposed to an advertisement or article. This option is open for media companies of all sizes today who use RAM´s services, giving them the possibility to measure the effectiveness of a digital media advertisement and at the same time get hold of individual demographic data.


”The collaboration with RAM is a natural part of our development offering a combination of demographic and behavioral data giving deeper insights into media consumption and other services in real-time. The combination of RAM´s products and Cint´s technology and reach is ideal for customers who needs a swift and targeted consumer measurement”, explains Morten Strand, CEO, Cint.

Big Data Creates New Insights

The two knowledge-intensive companies collaboration can be understood in the light of the increasing importance of Big Data for the media sector. Media companies need to understand their audiences, both to improve their editorial content and to justify new marketing investments from advertisers. 

”It is no longer enough to talk about a number of impressions, or readers, the future lies in understanding which individuals that the campaign actually reaches. Advertisers demand, and rightly so, to know in real-time which individual they reach and important demographics like gender, age, education, income and interests. The cooperation with Cint, enables us to offer this to our customers worldwide and specifically in RAM’s important markets of Germany, Great Britain and the US. We look forward to a close collaboration with Cint and the benefits this will give our customers" says Johan Karlsson, CEO, RAM Group.

The integration of the RAM system and Cint’s insight exchange platform results in demographic information being available for all digital media formats such as web-tv, banners, articles or content marketing. Furthermore, we can offer the same solution for print, which enable new customers without a media panel to measure their media from the first day. The same can be said for Cint customers whom swiftly will be able to get standardised and cost-efficient media measurements with the RAM system.

”This is an important development for us at RAM; we believe that individual based real-time demographic information constitutes a new standard in measuring and analysing digital media” Johan Karlsson concludes. 

Contacts:
Johan Karlsson, CEO, RAM Group                      Ryan Harrivan, Director of Product Marketing, Cint
Telephone: +46 (0)70-838 40 60                          +1 732 655 4482                                
E-mail: Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.                 E-mail: Esta dirección de correo electrónico está siendo protegida contra los robots de spam. Necesita tener JavaScript habilitado para poder verlo.            

 

About RAM - Research and Analysis of Media

  • With over 900 clients in 18 countries RAM, Research and Analysis of Media AB, is one of the worlds leading media research companies. RAM provides the industry with pioneering statistics of how ads, articles and other media communication are consumed and understood for both print and digital media.
  • Today RAM has the worlds largest reference database of communication consisting of 70 million interviews with media consumers. RAM provides unique and strategic solutions with relevant insights to help increase media companies revenue, grow their audience and give them a clear understanding of the markets in which they operate, whether local, national or international. 
  • Learn more, please visit www.rampanel.com

About CINT

  • Cint is a software company developing technology to innovate the way insights are gathered. Cint specializes in SaaS solutions offering efficient, user-friendly tools to access online consumer panels, as well as panel management software. Cint’s exchange platform is a fully transparent insight marketplace, brings together questions and answers from all around the world.
  • Reach over 19 million people in 70+ countries, all sourced via 1,500+ different panels owned by publishers, local media outlets, market research agencies and non-profits.
  • Headquartered in Stockholm, Sweden, Cint has offices in EMEA, North America and Asia-Pacific.
  • Learn more, please visit www.cint.com


Download this press release here: PDF-file. 

 

ram with cint

RAM Sweden is moving to Alviks Strand

RAM Sweden moves into new premises in Alviks Strand on Feb 22:nd.
New visiting address will be Gustavslundsvägen 135, 8tr in Bromma, Stockholm.
We are moving on Friday 19:th February and our office will then be closed.
However, you can reach as usual by phone or mail.

Map: Gustavslundsvägen 135 

moving5