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"A Great Tool from Any Perspective - I have been working with RAM for over three years. The insights provided by the RAM studies are worth their weight in gold. For most clients, the cost associated with doing this type of market research is prohibitive. Consequently, being able to provide this type of research gives me a competitive edge.

RAM bridges the gap between high quality market research and affordability. Their surveys tap into the current market with speed and accuracy without sacrificing the quality and depth needed to understand today’s multi-screen advertising ecosystem. Using their reports has empowered me, as well as the sales and marketing teams at LIN Digital and KXAN, to be able to present actionable intelligence, in an easy to understand format. Personally, some of the best reactions from clients when reviewing these reports are their willingness to accept recommendations to their current go-to-market strategy. RAM has helped me close some very large deals with the research they have provided. It has also made me an indispensable member of my clients’ marketing initiatives."

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

"RAM Panel offers my client detailed feedback from their target consumer. This tool gives myself and every other AE research and analysis to prove what works best for their client.”

-James M, Digital Marketing Consultant, KXAN 

“Great for added value to help guide current and future campaigns. It’s a high level business intelligence that our clients see as powerful and relevant.”

-Aaron B, Digital Marketing Spec, KXAN

“RAM is an excellent resource for any business wanting a greater understanding of who their audience is and what they want. The research they do is second to none.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

“RAM panel testing removes our own personal prejudices about the work and instead replaces that with the reaction of appropriate customers."

-Catfish Russ, Creative Director, KXAN

“The insights provided by the RAM studies are worth their weight in gold.”

-Jason Kovarik, Senior Digital Marketing Consultant, KXAN

The Irish Times

"As a new joiner to the Irish Times Media Solutions team, Dianne’s introduction to RAM was a revelation to me. Digital is often only unfairly measured using quantitative metrics with little or no measurement of the established salience metrics. RAM solves this for us.  I believe it will be an increasingly important tool for our digital measurement going forward. Personally, I’m looking forward to using it more frequently to give us an edge and help clients realise and understand the true value of digital advertising with The Irish Times”

- David Murphy, Head of Digital Solutions, The Irish Times


We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

A-lehdet Oy

We started to use RAM Inviso in blog portal in the autumn 2013. Lily consists of over 6000 bloggers. With the help of RAM Inviso measurements we have been able to direct ad and editorial measurements directly to the right target groups - those who actually have been exposed to advertising or visited a certain blog during the measurement period. Invisohas enabled more reliable and efficient results, both when measuring single display advertising and multi-media campaigns. With the profile information provided by Inviso tracking,  we know Lily's different target groups better - including their online behavior and interests.”

- Tuuli Toivainen, planningdirector, A-lehdet Oy

Turun Sanomat

Turun Sanomat newspaper has recently converted to multipanel system, offered by RAM, including the printed newspaper, and three other media platforms – website, mobile and tablet users. Easy-to-use advertising and editorial content measurements, provided by RAM system, have made it possible to measure campaign effectiveness and the transforming media habits among printed, digital and mobile content users in an even more detailed level, bringing us and our advertisers more knowledge and understanding in the future about how to plan multimedia campaigns and editorial content.

- Salla Lehto, Research Manager, Turun Sanomat

The Irish Times - Testimonial

RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors icon external link
How much are your non-clickers worth? Quantifying the value of online ad views over click-throughicon external link
Our readers visit and buy in response to a supermarket brochure icon external link
European Reader Survey shows women are more likely to read and act upon newspaper ads icon external link
Quality title newspaper readers like a bargain too icon external link

Guardian News & Media

RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients

-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media

Star Tribune

Of all our research partners, none is more strategic to our business than RAM. The data we get from our reader panel helps us shape our coverage, improve our products, and identify new revenue opportunities. More important, RAM helps position us as true partners to our advertisers. As a market, Minnesota and the Minneapolis-St. Paul area have unique attributes.
The insights we are able to share with advertisers about our readers’ perceptions and preferences, category trends, and shopper behavior help drive literally millions in revenue for Star Tribune.

-Steve Yaeger Vice President, Marketing & Public Relations, Star Tribune

The Arizona Republic

RAM nous permet de fournir en temps réel des données utiles et exploitables à nos annonceurs et nos équipes rédactionnelles. Nos annonceurs apprécient certes le fait de recevoir les commentaires de nos lecteurs. Mais bon nombre d'entre eux ont amélioré la teneur et la forme de leurs messages et ont ainsi réalisé de meilleurs résultats. Une amélioration des résultats débouche pour nous sur une augmentation de revenus. Tout le monde y gagne.

-Tracey Kennedy, Responsable du Développement, The Arizona Republic

The Philadelphia Inquirer/Daily News

Cela fait des années que nous utilisons RAM et ce système a acquis une place essentielle dans les présentations que nous faisons aux annonceurs. Il nous donne les données de diagnostic dont nous avons besoin pour prouver aux annonceurs la valeur des journaux. 

-Phil Witherow, Directeur de la Recherche, The Philadelphia Inquirer/Daily News

The Statesmen Journal

 RAM est un outil précieux pour les rédacteurs : il vous donne des résultats immédiats et optimisés sur votre public et sur ce qu'il pense. C'est la rencontre de l'étude de marché et de Iron Chef : quelques clics suffisent pour disséquer votre chef-d'œuvre quotidien et montrer ce qui a marché, ce qui n'a pas marché et ce qui doit être "pimenté".

-Bill Church, Rédacteur en chef, The Statesmen Journal

Verdens Gang

VG utilise RAM depuis 2006. Au fil des années, les tests publicitaires de RAM sont devenus un service essentiel que nous offrons à nos clients, et il n'est pas rare que les annonceurs présupposent un test RAM lorsqu'ils passent commande de campagnes. Pour nous toutefois, la valeur essentielle se trouve dans tous les tests qui ont été effectués auparavant. Les rapports regroupant ces données dans RAMetrics nous permettent de mieux comprendre les forces et les faiblesses de VG en tant que véhicule publicitaire.

-Katrine Torkildsby-Reine, Analyste Marché, Verdens Gang


La méthodologie du panel de RAM constitue un outil de recherche essentiel pour Kärkimedia. Les enquêtes publicitaires sont largement utilisées dans notre collaboration avec nos clients pour l'amélioration des résultats des annonces publicitaires diffusées dans la presse. La base de données accumulée au fil des années permet en outre une analyse plus complète des faits servant d'axe à la planification de la publicité dans les journaux.

-Maris Tuvikene, Planificateur, Kärkimedia


 RAM est un outil simple, rapide et d'un bon rapport qualité-prix riche en enseignements sur les performances publicitaires. Que les résultats soient bons ou mauvais, ils ouvrent la porte à des discussions constructives avec le client. Il constitue également une source précieuse d'arguments commerciaux. Je n'ai jamais été un adepte des tests d'évaluation traditionnels et ennuyeux. Mais la méthode innovante de RAM m'a conquis !

-Joachim Gröbe, Services Marketing, SÜDKURIER

The Irish Times

The Irish Times utilise RAM non seulement pour générer des revenus de nos clients existants mais également de nouveaux revenus : Les clients adorent RAM : ce système leur donne des informations complètes sur la façon dont leur encart a fonctionné ou non. Nous avons remis un lundi le feedback RAM à une chaîne de supermarchés et avons décroché dès le mercredi trois commandes de publicités supplémentaires. L'étude RAM que nous avons menée pour une librairie sur sa campagne publicitaire de Noël a généré d'autres commandes. Nous utilisons également des exemples d'encarts efficaces mesurés par RAM pour montrer à nos nouveaux clients les résultats qu'ils peuvent obtenir en diffusant leur publicité par notre intermédiaire. RAM est une aide précieuse pour toucher nos clients - nous ne nous contentons pas de leur vendre un espace : nous leur offrons un service de recherche sur leur marque qui débouche sur des rendez-vous.

-Pier Wall, Directeur Général des Ventes, The Irish Times.

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