LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
MAGNETIC MEDIA WITH SHARPER METRICS
GIVE YOUR NEWSPAPER A SHARPER FEEL
USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA

RAM | Nyheter

  • 1
  • 2
  • 3
Prev Next

RAM skapar unik möjlighet för publiciste…

Category: News

RAM skapar unik möjlighet för publicister och annonsörer att i realtid följa kampanjer nedbrutet på varje annonsyta

PRESSRELEASE |  Februari 14 , 2017 RAM, ett av världens ledande undersökningsföretag inom media med världens största referensdatabas inom kommunikation, har utvecklat sin digitala annonsmätning med nya unika funktioner som ökar annonsörernas...

Läs mer

RAM räknar ut när reklamen ökar annonsö…

Category: News

RAM räknar ut när reklamen ökar  annonsörens intäkt med ett nytt ROMI-verktyg

PRESSMEDDELANDE | 20 Januari, 2017 RAM, ett av världens ledande undersökningsföretag inom media och med världens största referensdatabas inom kommunikation, lanserar nu en förenklad ROMI-kalkylator som gör det möjligt att analysera...

Läs mer

RAM lanserar ett kampanjindex som visar …

Category: News

RAM lanserar ett kampanjindex som visar  reklameffektens verkliga arbete

PRESSMEDDELANDE | 19 Januari, 2017 RAM, ett av världens ledande undersökningsföretag inom media och med världens största referensdatabas inom kommunikation, lanserar nu en ny typ av resultatrapport som sätter fokus på...

Läs mer

ram logo white sloganRAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...

RAM | Search

Logga in

RAM - Int. Login
Användarnamn
 
Lösenord

 


Systemspråk

RAM | World Office locations

ram-world-w-offices-plain

Sagt om RAM

We did a series of editorial content measurements with RAM using their user friendly tools. We decided to measure articles during one year.

Our main goal was to find out what kind of articles engage readers and keep them subscribing the newspaper. The articles were analyzed using Article Snapshot and WAI (Wilberg article index), tools in RAMetrics analyzing toolkit.

Article Snapshot is used for showing the correlation between the overall impression of the article and other statements. Wilberg Article Index (WAI) presents articles in a fourfold table depending on their reading and engagement. The engagement factor consists of the following statements concerning the article: appeals to me, well written, interesting and important content. The articles with the highest scores in reading and engagement are placed in the upper right corner called the Blockbuster. The upper left corner includes the articles with a high reading but low engagement. The articles in question might have for example many images attracting attention but the text is not considered interesting. The articles in the lower right corner engage the reader but they haven’t been noticed well. These articles may be targeted to a more specific target group, for example.

We went through the results with the research department and editorial staff regularly in order to achieve more engaging content for the newspaper. The measurements gave valuable information for developing editorial content into a more engaging direction. Based on the measurements it is important that the article is regarded as useful, well written and includes themes like nutrition, nature, traffic and ecological aspect.

-Karjalainen, Head of Marketing and Research Heli Räsänen

MEDLEMSKAP

  iabnaappalogo