MAGNETIC MEDIA WITH SHARPER METRICS
GIVE YOUR NEWSPAPER A SHARPER FEEL
USE CUTTING EDGE METRICS TO SHARPEN YOUR MEDIA
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA
LET YOUR READERS TELL YOU HOW TO MAGNETIZE YOUR MEDIA

RAM | Nyheter

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RAM skapar unik möjlighet för publiciste…

Category: News

RAM skapar unik möjlighet för publicister och annonsörer att i realtid följa kampanjer nedbrutet på varje annonsyta

PRESSRELEASE |  Februari 14 , 2017 RAM, ett av världens ledande undersökningsföretag inom media med världens största referensdatabas inom kommunikation, har utvecklat sin digitala annonsmätning med nya unika funktioner som ökar annonsörernas...

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RAM räknar ut när reklamen ökar annonsö…

Category: News

RAM räknar ut när reklamen ökar  annonsörens intäkt med ett nytt ROMI-verktyg

PRESSMEDDELANDE | 20 Januari, 2017 RAM, ett av världens ledande undersökningsföretag inom media och med världens största referensdatabas inom kommunikation, lanserar nu en förenklad ROMI-kalkylator som gör det möjligt att analysera...

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RAM lanserar ett kampanjindex som visar …

Category: News

RAM lanserar ett kampanjindex som visar  reklameffektens verkliga arbete

PRESSMEDDELANDE | 19 Januari, 2017 RAM, ett av världens ledande undersökningsföretag inom media och med världens största referensdatabas inom kommunikation, lanserar nu en ny typ av resultatrapport som sätter fokus på...

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RAM | Case Studies

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Karjalainen – Engaging articles in regional newspaper

Case studies

Karjalainen – Engaging articles in regional newspaper

CHALLENGE  Karjalainen is a daily newspaper published in North Karelia. It has 94 000 readers (national media survey, KMT 2014).  Karjalainen decided to measure articles regularly during one year.  Their main objective was...

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The Guardian - Brand campaigns benefit from contextually relevant placement

Case studies

The Guardian - Brand campaigns benefit from contextually relevant placement

CHALLENGE ‘Context affects our decisions to a far greater degree than we realise and it matters when planning advertising, now more than ever. We know that it’s increasingly difficult to get...

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A-Lehdet - Using Inviso measurements to increase knowledge of the web audience and increase the effe…

Case studies

CHALLENGE A-lehdet is a Finnish media company that publishes magazines, which cover all fields of life from house repairs and decoration to cooking, free-time activities and well-being. A-lehdet is one of...

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ram logo white sloganRAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...

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RAM is a crucial tool for The Irish Times: it is proof to our clients how seriously invested we are in their success. Many advertisers have been won and maintained through our continuous RAM research and reporting. We can test print and online ads, sponsored content and innovative campaigns, run creative pre-testing and bespoke surveys based on client needs. We use RAM extensively and creatively: it’s a fast, flexible and user-friendly tool.  Customer service is impeccable: RAM are highly engaged with newsmedia providers and full of innovative ideas and work-arounds for trying something new. I couldn’t recommend RAM more highly: below are just some of the ways it has worked for us.

-Irene Fogarty, Research Executive, The Irish Times.

Irish Times readers think more highly of advertising sponsors 
How much are your non-clickers worth? Quantifying the value of online ad views over click-through
Our readers visit and buy in response to a supermarket brochure 
European Reader Survey shows women are more likely to read and act upon newspaper ads 
Quality title newspaper readers like a bargain too 

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