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	<title>News &amp; Press &#8211; Research and Analysis of Media</title>
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		<title>RAM launches High Attention Recall for all types of media with in-depth knowledge of the ad&#8217;s effect</title>
		<link>https://www2.rampanel.com/ram-launches-high-attention-recall-for-all-types-of-media-with-in-depth-knowledge-of-the-ads-effect/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Mon, 17 Apr 2023 08:05:19 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
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					<description><![CDATA[RAM, one of the world&#8217;s leading media research companies with the world&#8217;s largest reference database in communications, is now launching a new, important Attention metric for all its advertising impact measurements, regardless of media channel. This key performance measure (KPI) will provide advertisers with valuable insights into which individuals have High Attention and how they&#8230;]]></description>
		
		
		
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		<title>RAM + Datatile = True!</title>
		<link>https://www2.rampanel.com/ram-datatile-true/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Thu, 17 Mar 2022 18:13:17 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
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		<title>RAM Insight #2 2021</title>
		<link>https://www2.rampanel.com/ram-insight-2-2021/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Wed, 23 Jun 2021 08:04:49 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
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		<title>RAM Insight #1 2021</title>
		<link>https://www2.rampanel.com/ram-insight-1-2021-2/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Thu, 25 Mar 2021 06:57:07 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
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		<title>COVID-19 changes and renews the newspaper reading</title>
		<link>https://www2.rampanel.com/covid-19-changes-and-renews-the-newspaper-reading/</link>
		
		<dc:creator><![CDATA[Staffan Hultén]]></dc:creator>
		<pubDate>Thu, 23 Apr 2020 15:32:26 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
		<guid isPermaLink="false">https://www2.rampanel.com/?p=22858</guid>

					<description><![CDATA[Will we in the future look at media consumption and purchasing behavior in terms of before and after the Corona crisis? Undoubtedly, the pandemic limits our economy and our freedom, but also our view and management of the media. Some hard measures provide insight into what is happening right now. RAM has about 4,000 measurements,&#8230;]]></description>
		
		
		
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		<title>RAM during COVID-19. Working and meeting demands in challenging times.</title>
		<link>https://www2.rampanel.com/ram-during-covid-19-working-and-meeting-demands-in-challenging-times/</link>
		
		<dc:creator><![CDATA[Staffan Hultén]]></dc:creator>
		<pubDate>Fri, 03 Apr 2020 12:23:50 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
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					<description><![CDATA[Dear friends, Since the 16th March 2020, most RAM employees are using a “work-from-home” policy until further notice. Nevertheless, RAM is well fitted to use the flexibility and technology that online from-home work permits. We are absolutely certain that we can keep all projects running efficiently with no disturbances – for RAM it is business&#8230;]]></description>
		
		
		
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		<title>New digital opportunities for RAM customers!</title>
		<link>https://www2.rampanel.com/new-digital-opportunities-for-ram-customers/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Thu, 26 Mar 2020 10:58:38 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
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					<description><![CDATA[RAM in association with OCAST We will soon be offering all our RAM customers the opportunity to automatically update their official digital reach figures per brand on OCAST. RAM and OCAST will shortly be integrated via an API solution. Those RAM customers who are also OCAST customers can now automatically update their digital reach figures&#8230;]]></description>
		
		
		
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		<title>RAM creates unique opportunities for Publishers and Marketers to track and optimize online Ad Campaigns in real time and by individual ad placement</title>
		<link>https://www2.rampanel.com/ram-creates-unique-opportunities-for-publishers-and-marketers-to-track-and-optimize-online-ad-campaigns-in-real-time-and-by-individual-ad-placement/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Tue, 14 Feb 2017 08:58:51 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
		<guid isPermaLink="false">https://www2.rampanel.com/?p=15190</guid>

					<description><![CDATA[RAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work, has developed new unique features to enhance RAM’s digital ad measurements to increase Advertisers’ opportunities to achieve their campaign objectives. These new functions allow real time campaign optimisation based on Reach, Frequency and Demographics on all&#8230;]]></description>
		
		
		
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		<title>RAM calculates how advertising can increase sales with a new ROMI tool</title>
		<link>https://www2.rampanel.com/ram-calculates-how-advertising-can-increase-sales-with-a-new-romi-tool/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Fri, 20 Jan 2017 08:53:52 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
		<guid isPermaLink="false">https://www2.rampanel.com/?p=15183</guid>

					<description><![CDATA[RAM, a world leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign. ROMI (Return on Marketing Investment) is perhaps a somewhat controversial term but for product advertising it is&#8230;]]></description>
		
		
		
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		<title>RAM launches a simple effectiveness campaign index</title>
		<link>https://www2.rampanel.com/ram-launches-a-simple-effectiveness-campaign-index/</link>
		
		<dc:creator><![CDATA[Webmaster]]></dc:creator>
		<pubDate>Thu, 19 Jan 2017 08:55:07 +0000</pubDate>
				<category><![CDATA[News & Press]]></category>
		<guid isPermaLink="false">https://www2.rampanel.com/?p=15185</guid>

					<description><![CDATA[RAM, a world leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand. This is a new KPI that both simplifies and deepens the analysis. It can sometimes be&#8230;]]></description>
		
		
		
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