{"id":24118,"date":"2022-12-02T14:15:08","date_gmt":"2022-12-02T14:15:08","guid":{"rendered":"https:\/\/www2.rampanel.com\/?p=24118"},"modified":"2022-12-02T15:00:58","modified_gmt":"2022-12-02T15:00:58","slug":"ram-insight-4-2022","status":"publish","type":"post","link":"https:\/\/www2.rampanel.com\/sv\/ram-insight-4-2022\/","title":{"rendered":"RAM Insight #4 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text]\u00c5rets Black Friday, Black Week, Cyber Monday \u00e4r \u00f6ver och vi p\u00e5 RAM har \u00e4ven i \u00e5r unders\u00f6kt svenskarnas ink\u00f6p, attityd och f\u00f6rh\u00e5llningss\u00e4tt till denna starka k\u00f6p- och annonsvecka.<br \/>\nTill skillnad fr\u00e5n andra m\u00e4tinstitut v\u00e4ljer vi att unders\u00f6ka Black Week i efterhand. Vi vill f\u00f6rst\u00e5 hur ink\u00f6pen faktiskt sett ut och hur k\u00f6pprocessen gick till. Detta f\u00f6r att vi ska kunna dra l\u00e4rdom inf\u00f6r n\u00e4sta \u00e5rs stora annonstid.<br \/>\nH\u00e4r nedan bjuder vi p\u00e5 n\u00e5gra av \u00e5rets insikter:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24175\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/BF_Attitude_300.png\" alt=\"\" width=\"300\" height=\"234\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24151\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Inflation_300.png\" alt=\"\" width=\"300\" height=\"201\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24191\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/NumberBuy_300-271x300.png\" alt=\"\" width=\"271\" height=\"300\" srcset=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/NumberBuy_300-271x300.png 271w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/NumberBuy_300.png 300w\" sizes=\"auto, (max-width: 271px) 100vw, 271px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24183\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/MostBought_300-238x300.png\" alt=\"\" width=\"238\" height=\"300\" srcset=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/MostBought_300-238x300.png 238w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/MostBought_300.png 300w\" sizes=\"auto, (max-width: 238px) 100vw, 238px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24159 size-full\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Spending_640.png\" alt=\"\" width=\"640\" height=\"401\" srcset=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Spending_640.png 640w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Spending_640-300x188.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24127\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Use_300.png\" alt=\"\" width=\"300\" height=\"158\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-24143\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Channels_300-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Channels_300.png 300w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2022\/12\/Channels_300-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>56% av svenskarna<\/strong> gjorde ett eller flera ink\u00f6p under Black Week &#8211; det blev allts\u00e5 n\u00e5gra fler som slog till \u00e4n vad Svensk Handels unders\u00f6kning som gjordes i b\u00f6rjan av november f\u00f6rutsp\u00e5dde (52%).<br \/>\nVi var v\u00e4ldigt nyfikna p\u00e5 hur den p\u00e5g\u00e5ende inflationen och h\u00f6ga energipriser tillsammans med borttagna Corona-restriktioner skulle p\u00e5verka \u00e5rets Black Week. Vi kan konstatera att <strong>inst\u00e4llningen till denna k\u00f6pvecka blivit v\u00e4ldigt mycket mer positiv<\/strong> j\u00e4mf\u00f6rt med 2021 (41% \u00e4r mycket positivt inst\u00e4llda j\u00e4mf\u00f6rt med 26% 2021. F\u00f6rra \u00e5ret svarade h\u00e4lften av svenskarna att de ogillar Black Friday medans denna siffra enbart hamnade p\u00e5 22% i \u00e5r). <strong>25% av svenskarna s\u00e4ger att de \u00e4ndrat sitt k\u00f6pbeteende<\/strong> under veckan p.g.a. de r\u00e5dande omst\u00e4ndigheterna. Vad vi kan se har ink\u00f6pen \u00f6kat och \u00e4ven totalsumman man spenderat p\u00e5 sina ink\u00f6p. Det verkar som att svensken passat p\u00e5 att utnyttja dessa priss\u00e4nkningar f\u00f6r att f\u00e5 mer f\u00f6r pengarna.<br \/>\nSociala medier och prisj\u00e4mf\u00f6relsesajter \u00e4r viktiga f\u00f6r k\u00f6parnas inspiration till k\u00f6p och hj\u00e4lper dem i beslutfattandet.<br \/>\n<strong>Ni RAM-kunder som valt att unders\u00f6ka<\/strong> hur just era anv\u00e4ndares beteende under Black Week sett ut kommer att f\u00e5 en rapport med dessa insikter och en j\u00e4mf\u00f6relse med snittsvensken. Vi tackar f\u00f6r f\u00f6rtroendet att l\u00e5ta oss unders\u00f6ka er marknad!<\/p>\n<p>Vi vill passa p\u00e5 att tacka f\u00f6r detta \u00e5r och \u00f6nska en god jul och ett gott nytt \u00e5r till er alla! N\u00e4r det \u00e4r dags f\u00f6rst\u00e5s &#8211; f\u00f6rst julannonsering, utv\u00e4rderingar av \u00e5rets inneh\u00e5ll och mycket, mycket mer.<\/p>\n<p>\/\/V\u00e4nnerna p\u00e5 RAM[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_column_text]\u00c5rets Black Friday, Black Week, Cyber Monday \u00e4r \u00f6ver och vi p\u00e5 RAM har \u00e4ven i \u00e5r unders\u00f6kt svenskarnas ink\u00f6p, attityd och f\u00f6rh\u00e5llningss\u00e4tt till denna starka k\u00f6p- och annonsvecka. Till skillnad fr\u00e5n andra m\u00e4tinstitut v\u00e4ljer vi att unders\u00f6ka Black Week i efterhand. Vi vill f\u00f6rst\u00e5 hur ink\u00f6pen faktiskt sett ut och hur k\u00f6pprocessen&hellip;<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[932,969],"tags":[],"class_list":["post-24118","post","type-post","status-publish","format-standard","hentry","category-news-press-sv-2","category-newsletters","category-932","category-969","description-off"],"_links":{"self":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/24118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/comments?post=24118"}],"version-history":[{"count":5,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/24118\/revisions"}],"predecessor-version":[{"id":24225,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/24118\/revisions\/24225"}],"wp:attachment":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/media?parent=24118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/categories?post=24118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/tags?post=24118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}