{"id":25005,"date":"2023-12-12T15:02:52","date_gmt":"2023-12-12T15:02:52","guid":{"rendered":"https:\/\/www2.rampanel.com\/?p=25005"},"modified":"2023-12-12T15:02:52","modified_gmt":"2023-12-12T15:02:52","slug":"ram-insight-4-2023","status":"publish","type":"post","link":"https:\/\/www2.rampanel.com\/sv\/ram-insight-4-2023\/","title":{"rendered":"RAM Insight #4 2023"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25014 aligncenter\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/inviso_logo_transp_all_text_transp-300x103.png\" alt=\"\" width=\"300\" height=\"103\" srcset=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/inviso_logo_transp_all_text_transp-300x103.png 300w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/inviso_logo_transp_all_text_transp-768x264.png 768w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/inviso_logo_transp_all_text_transp.png 779w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>Har ni koll p\u00e5 om era digitala kampanjer ger varum\u00e4rket ett lyft?<\/b><br \/>\nVilka KPI&#8217;er p\u00e5verkades? K\u00e4nnedom, \u00f6kad konsideration och\/eller action? Hur pass relevant uppfattades kampanjen och gillade man den?<\/p>\n<p>&nbsp;<\/p>\n<p><b>RAM Inviso BrandLift<\/b>\u00a0\u00e4r en m\u00e4tning som utv\u00e4rderar annons\u00f6rernas n\u00e5got mindre kampanjer. Vi har utvecklat och tagit fram ytterligare en konkurrenskraftig utv\u00e4rderingsprodukt ut\u00f6ver v\u00e5r klassiska effektm\u00e4tning. Vi har valt ut n\u00e5gra av v\u00e5ra standardiserade effektvariabler och lagt till konsideration (t\u00e4nkbar\/valbar).<\/p>\n<p>&nbsp;<\/p>\n<p><b>RAM Inviso BrandLift\u00a0<\/b>belyser och redovisar vilket resultat annons\u00f6rens reklamkampanj gett bland bes\u00f6kare p\u00e5 kampanjsajten\/sajterna. Via <b>RAMInviso-<\/b>trackern utv\u00e4rderar vi skillnaden i p\u00e5verkan mellan de som blivit exponerade och inte blivit exponerade f\u00f6r kampanjen. Vi redovisar resultatet fr\u00e5n levererad kampanjr\u00e4ckvidd till konsumentens \u00f6verv\u00e4gande att agera.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25008 size-full\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/Skarmavbild-2023-12-05-kl.-11.32.35.png\" alt=\"\" width=\"934\" height=\"199\" srcset=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/Skarmavbild-2023-12-05-kl.-11.32.35.png 934w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/Skarmavbild-2023-12-05-kl.-11.32.35-300x64.png 300w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/Skarmavbild-2023-12-05-kl.-11.32.35-768x164.png 768w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>H\u00f6r av er till oss p\u00e5 <strong>RAM<\/strong> om ni vill veta mer, <a href=\"sales@rampanel.com\">sales@rampanel.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><strong>Vi vill passa p\u00e5 att \u00f6nska er alla <\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong>God Jul och Gott Nytt \u00c5r!<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-25034 aligncenter\" src=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/julbild-1-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/julbild-1-225x300.jpg 225w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/julbild-1-768x1024.jpg 768w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/julbild-1-1152x1536.jpg 1152w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/julbild-1-1536x2048.jpg 1536w, https:\/\/www2.rampanel.com\/wp-content\/uploads\/2023\/12\/julbild-1-scaled.jpg 1920w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Har ni koll p\u00e5 om era digitala kampanjer ger varum\u00e4rket ett lyft? Vilka KPI&#8217;er p\u00e5verkades? K\u00e4nnedom, \u00f6kad konsideration och\/eller action? Hur pass relevant uppfattades kampanjen och gillade man den? &nbsp; RAM Inviso BrandLift\u00a0\u00e4r en m\u00e4tning som utv\u00e4rderar annons\u00f6rernas n\u00e5got mindre kampanjer. Vi har utvecklat och tagit fram ytterligare en konkurrenskraftig utv\u00e4rderingsprodukt ut\u00f6ver v\u00e5r klassiska&hellip;<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[932,969],"tags":[],"class_list":["post-25005","post","type-post","status-publish","format-standard","hentry","category-news-press-sv-2","category-newsletters","category-932","category-969","description-off"],"_links":{"self":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/25005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/comments?post=25005"}],"version-history":[{"count":10,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/25005\/revisions"}],"predecessor-version":[{"id":25045,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/25005\/revisions\/25045"}],"wp:attachment":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/media?parent=25005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/categories?post=25005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/tags?post=25005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}