{"id":25081,"date":"2024-01-26T14:43:26","date_gmt":"2024-01-26T14:43:26","guid":{"rendered":"https:\/\/www2.rampanel.com\/?p=25081"},"modified":"2024-01-29T09:53:13","modified_gmt":"2024-01-29T09:53:13","slug":"ram-insight-1-2024-content-marketing-video","status":"publish","type":"post","link":"https:\/\/www2.rampanel.com\/sv\/ram-insight-1-2024-content-marketing-video\/","title":{"rendered":"RAM Insight #1 2024 – Content Marketing Video"},"content":{"rendered":"

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CONTENT MARKETING VIDEO<\/strong><\/h2>\n

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\"\"Det \u00e4r mycket snack om video just nu och det \u00e4r ju inte s\u00e5 konstigt d\u00e5 vi g\u00e5r mot en v\u00e4rld d\u00e4r n\u00e4stan allt kommuniceras i r\u00f6rlig form.<\/p>\n

Under de senaste veckorna har det varit\u00a0m\u00e5nga uttalande i branschpress om video och framf\u00f6r allt online video d\u00e4r m\u00e5nga tror att det kommer att bli en alltmer viktig del i mediemixen framgent.<\/p>\n

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Benjamin Holmfred<\/em>, ordf\u00f6rande p\u00e5 Sveriges Mediebyr\u00e5er, tror att medieinvesteringen i online video f\u00e5r ett lyft under 2024 enligt senaste artikeln i Dagens Media.<\/p>\n

Enligt IRM senaste Influencer Marketing rapport st\u00e5r 70% av investeringarna inom video formatet.<\/p>\n

K\u00e4lla: \u00a0IAB Influencer Marketing seminarium 25 januari, 2024.<\/em><\/p>\n

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Video formatet Content Marketing Video \u00e4r ett format som vi p\u00e5 RAM ser v\u00e4xer, framf\u00f6r allt inom Influencer Marketing och hos olika publicister. I v\u00e5r Content Marketing Video m\u00e4tning s\u00e5 tittar vi p\u00e5 f\u00f6ljande variabler: observation, varum\u00e4rkeskoppling, engagemang och action.<\/p>\n

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Vi ser att sedan 2022 att video-format har h\u00f6g High Attention Recall<\/strong>. Individer med High Attention Recall <\/strong>har b\u00e5de observerat reklamen och gjort det noggrant, vilket inneb\u00e4r att de har spenderat mer tid<\/strong>, uppm\u00e4rksamhet<\/strong> och omtanke<\/strong> med kampanjen och har d\u00e4rmed en djupare f\u00f6rst\u00e5else <\/strong>och ett st\u00f6rre engagemang<\/strong>.<\/p>\n

Vi kan \u00e4ven se att video-format bland de som \u00e4r inom High Attention Recall<\/strong> har en h\u00f6gre brand decoding<\/strong>, dvs att det \u00e4r l\u00e4ttare att f\u00f6rst avs\u00e4ndaren av reklamen\/annonsen.<\/p>\n

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Vill ni veta mer om hur vi m\u00e4ter Content Marketing Video?<\/p>\n

H\u00f6r av er till oss p\u00e5 RAM p\u00e5 sales@rampanel.com<\/a>.<\/p>\n

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  CONTENT MARKETING VIDEO   Det \u00e4r mycket snack om video just nu och det \u00e4r ju inte s\u00e5 konstigt d\u00e5 vi g\u00e5r mot en v\u00e4rld d\u00e4r n\u00e4stan allt kommuniceras i r\u00f6rlig form. Under de senaste veckorna har det varit\u00a0m\u00e5nga uttalande i branschpress om video och framf\u00f6r allt online video d\u00e4r m\u00e5nga tror att det…<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[932],"tags":[],"class_list":["post-25081","post","type-post","status-publish","format-standard","hentry","category-news-press-sv-2","category-932","description-off"],"_links":{"self":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/25081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/comments?post=25081"}],"version-history":[{"count":3,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/25081\/revisions"}],"predecessor-version":[{"id":25108,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/posts\/25081\/revisions\/25108"}],"wp:attachment":[{"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/media?parent=25081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/categories?post=25081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.rampanel.com\/sv\/wp-json\/wp\/v2\/tags?post=25081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}