A Panorama chart summarises the campaign or the content measured in an easy to understand graphic output. The measured memory traces are divided in to 4 or 5 different categories. Red bars show values based on ad recall, yellow bars show brand recognition, blue bars show brand engagement, the green bar shows what action the measured piece provoked and finally when measuring content marketing, the purple bars show how the quality of the piece performs . It is possible to get questions on The Panaroma view broken down by more than 40 demographic target groups.

For each Campaign measured, an index, (Key Performance index, KPI) will be created to compare the ad’s effectiveness to RAM’s complete database of similar ads in the same channels. The KPI can also be compared to the customers own reference data. These indexes are a perfect starting point for sales reps to engage with the advertisers in order to prove worth and secure recurring business. Examples of the five best ads in the same indexed category are provided to visualise what can be improved in lower performing ads.

Return of marketing investment (ROMI) is a sales tool created to be used by sales reps and advertisers to calculate and understand the real impact that advertising plays in increasing advertiser sales. The ROMI calculator makes it easy to analyse both the break-even point for the advertisers campaigns but also to get the full financial performance of the ad campaign based on the effectiveness of the ad.

Based on the largest reference database in the world on how communication works RAM provides RAMetrics. An unrivalled Big-Data tool that enables results, insights and analysis in the unrivalled benchmarking database covering advertising, articles and content marketing run on web, mobile, tablet, television radio and print. Search through more than 15 years of bench marking data from +1000 customers in 18 countries, including more than 70 million interviews and more than 220 000 case studies. Results can be analysed and presented using more than 40 demographic variables.

Based on the largest reference database in the world on how communication works RAM delivers RAMetrics. An unrivalled Big-Data tool that enables results, insights and analysis in the unrivalled benchmarking database covering advertising, articles and content marketing run on web, mobile, tablet, on television radio and print. Search through more than 15 years gathering from +1000 customers in 18 countries including more than 70 million interviews and more than 220 000 case studies. Results presented targeted down to more than 40 demographic variables.

As part of Ram’s eco system, from media planning through audience delivery optimization to advertising effectiveness, RAM provides a real time dashboard that shows information on reach, frequency and demographics on individuals (not Ip numbers). This feature can be used on ad campaigns as well as measuring specific content or even whole web sites. Results can be broken down in more than 40 demographic values.