RAM measures how advertising and editorial content works. With our help, the media can determine what engages their readers as well as prove the power of their channels for an advertiser. Read more...
RAM's ad effectiveness research solution has become an integral part of our commercial offering over the last five years. As news brands continue to grow and evolve in a multi-platform world we have sought to package up our audience in new and innovative ways. Proving the the impact of multi-platform advertising is a vital component of this new approach - something that is made both simple, scaleable and effective with RAM - and something that resonates strongly with our agencies and clients
-Ian Gibbs, Head of Commercial Insight, Audience Department, Guardian News & Media