RAM Insight #2 2021

  Can you believe that Spring is almost over and we are now looking forward to a much-needed summer. Here at RAM, we continue to develop our system, and we have just released the latest system update, details which can be found below. Highlights from this release includes improved export functionality, the development of our…

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RAM Insight #1 2021

Covid-19 still has a grip on society and most of us have been working from home for a year now. However, we are seeing light at the end of the tunnel with the arrival of spring and the vaccination that is taking place. In this Insight newsletter, we will address new analysis opportunities but also…

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COVID-19 changes and renews the newspaper reading

Will we in the future look at media consumption and purchasing behavior in terms of before and after the Corona crisis? Undoubtedly, the pandemic limits our economy and our freedom, but also our view and management of the media. Some hard measures provide insight into what is happening right now. RAM has about 4,000 measurements,…

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New digital opportunities for RAM customers!

RAM in association with OCAST We will soon be offering all our RAM customers the opportunity to automatically update their official digital reach figures per brand on OCAST. RAM and OCAST will shortly be integrated via an API solution. Those RAM customers who are also OCAST customers can now automatically update their digital reach figures…

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RAM creates unique opportunities for Publishers and Marketers to track and optimize online Ad Campaigns in real time and by individual ad placement

RAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work, has developed new unique features to enhance RAM’s digital ad measurements to increase Advertisers’ opportunities to achieve their campaign objectives. These new functions allow real time campaign optimisation based on Reach, Frequency and Demographics on all…

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RAM calculates how advertising can increase sales with a new ROMI tool

RAM, a world leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign. ROMI (Return on Marketing Investment) is perhaps a somewhat controversial term but for product advertising it is…

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RAM launches a simple effectiveness campaign index

RAM, a world leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand. This is a new KPI that both simplifies and deepens the analysis. It can sometimes be…

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RAM sets the standard for measuring Content Marketing Digital and Print – and creates an integrated tailor made database for Content marketing benchmarks.

RAM, one of the world’s leading media research companies  and owner of the world’s largest reference database in communications, is now releasing a customised measurement tool that enables measurements of Content Marketing  on mobile phones, on tablets, on the web and in print. There is a growing need to measure and benchmark all types of content…

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RAM launches Rametrics 2.0

RAM, one of the world’s leading media research companies with the largest reference database in the world on how communication works, is now launching a state of the art Big-Data tool. This enables fast and comprehensive searches for results and insights from our unrivalled benchmarking database covering advertising, articles and content marketing across web, mobile,…

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