RAM closed for system updates at 7-9am (CET) Aug 31:st
RAM, one of the world’s leading media research companies with the world’s largest reference database in communications, is now launching a new, important Attention metric for all its advertising impact measurements, regardless of media channel. This key performance measure (KPI) will provide advertisers with valuable insights into which individuals have High Attention and how they…
DetailsWe often read about the importance of feelings and emotions in driving consumer attention, and engagement. Whilst decision making is generally viewed as a rational process, studies have shown that decisions and actions are very much influenced by feelings and emotions.
RAM are pleased to announce that we are working with DataTile as a delivery platform for loading and visualising the RAM reference data of almost 5,000 case studies from over 1.1 million interviews. As part of this collaboration, RAM and DataTile have designed an interactive dashboard, crosstab and charting data set.
DetailsAnswer the questions that your advertisers ask, and you find difficult to answer:- Nobody reads print advertisements any more – do they? Is print going to get my message across? More importantly – are print ads going to drive purchase intent?
DetailsHave you ever wondered how advertisements from different industries compare? You might be in the food & drinks industry, and want to understand what elements of your advertisement are key to engaging the consumer.
DetailsWe often read about the importance of feelings and emotions in driving consumer attention, and engagement. Whilst decision making is generally viewed as a rational process, studies have shown that decisions and actions are very much influenced by feelings and emotions.
Can you believe that Spring is almost over and we are now looking forward to a much-needed summer. Here at RAM, we continue to develop our system, and we have just released the latest system update, details which can be found below. Highlights from this release includes improved export functionality, the development of our…
DetailsCovid-19 still has a grip on society and most of us have been working from home for a year now. However, we are seeing light at the end of the tunnel with the arrival of spring and the vaccination that is taking place. In this Insight newsletter, we will address new analysis opportunities but also…
DetailsWill we in the future look at media consumption and purchasing behavior in terms of before and after the Corona crisis? Undoubtedly, the pandemic limits our economy and our freedom, but also our view and management of the media. Some hard measures provide insight into what is happening right now. RAM has about 4,000 measurements,…
DetailsDear friends, Since the 16th March 2020, most RAM employees are using a “work-from-home” policy until further notice. Nevertheless, RAM is well fitted to use the flexibility and technology that online from-home work permits. We are absolutely certain that we can keep all projects running efficiently with no disturbances – for RAM it is business…
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