WHAT WE DO

We have a passion for supporting our customers: TV, Radio, newsprint, media agencies and advertisers –  with the best actionable insights available.  Our connected intelligence solutions combined with the largest reference database in the world provide our clients with a full understanding of the shifting media landscape.

RAM’s unique approaches are ideally suited to address a variety of brand challenges, from understanding how a message resonates with your target audience to how your consumers interact with a product and make buying decisions.

RAM provides Insights to capitalise on. RAM will make a difference for your organisation!

Core methodology and mission

We have an absolute belief in systematic measuring, bench-marking and actionable output. RAM’s mission is to assist with a currency for communication; methods and systems for measuring, analysing, understanding and reporting how content and commercial messages have performed to its target groups. Content quality and commercial benefit determine which media will survive and which will not. Our way of measuring is unique and so is our database, we have more than 220 000 studies made from more than 1 000 media houses in 15 countries and more than 10 000 brands measured.  

01.

We collect

  • We collect data
  • We use our own methods for consistent
    and standardised data collection
  • We are accessible and versatile

02.

We analyse

  • We compare Information
  • We use reference data
  • We interpret and present information through analytics tools

03.

We cultivate

  • We build and store in databases
  • We manage layers and volumes of data
  • We store and manage data, building a dynamic bench-marking database

Start with RAM and get access to the world's largest media performance database

JUST A FEW OF OUR 1,000 + CUSTOMERS

RAM DASHBOARDS PROVIDE ACTIONABLE DATA, STORIES FOR SALES PEOPLE AND KPI METRICS FOR MANAGEMENT

Campaign Effect

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A Panorama chart summarises the campaign or the content measured in an easy to understand graphic output. The measured memory traces are divided in to 4 or 5 different categories. Red bars show values based on ad recall, yellow bars show brand recognition, blue bars show brand engagement, the green bar shows what action the measured piece provoked and finally when measuring content marketing, the purple bars show how the quality of the piece performs . It is possible to get questions on The Panaroma view broken down by more than 40 demographic target groups.

Key Performance Indicators

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For each Campaign measured, an index, (Key Performance index, KPI) will be created to compare the ad’s effectiveness to RAM’s complete database of similar ads in the same channels. The KPI can also be compared to the customers own reference data. These indexes are a perfect starting point for sales reps to engage with the advertisers in order to prove worth and secure recurring business. Examples of the five best ads in the same indexed category are provided to visualise what can be improved in lower performing ads.

Return on Marketing Investment

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Return of marketing investment (ROMI) is a sales tool created to be used by sales reps and advertisers to calculate and understand the real impact that advertising plays in increasing advertiser sales. The ROMI calculator makes it easy to analyse both the break-even point for the advertisers campaigns but also to get the full financial performance of the ad campaign based on the effectiveness of the ad.

Benchmark possibilities

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Based on the largest reference database in the world on how communication works RAM provides RAMetrics. An unrivalled Big-Data tool that enables results, insights and analysis in the unrivalled benchmarking database covering advertising, articles and content marketing run on web, mobile, tablet, television radio and print. Search through more than 15 years of bench marking data from +1000 customers in 18 countries, including more than 70 million interviews and more than 220 000 case studies. Results can be analysed and presented using more than 40 demographic variables.

Benchmark possibilities - Commercial Content

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Based on the largest reference database in the world on how communication works RAM delivers RAMetrics. An unrivalled Big-Data tool that enables results, insights and analysis in the unrivalled benchmarking database covering advertising, articles and content marketing run on web, mobile, tablet, on television radio and print. Search through more than 15 years gathering from +1000 customers in 18 countries including more than 70 million interviews and more than 220 000 case studies. Results presented targeted down to more than 40 demographic variables.

Audience Measurement

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As part of Ram’s eco system, from media planning through audience delivery optimization to advertising effectiveness, RAM provides a real time dashboard that shows information on reach, frequency and demographics on individuals (not Ip numbers). This feature can be used on ad campaigns as well as measuring specific content or even whole web sites. Results can be broken down in more than 40 demographic values.

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