Skip to content

RAM closed for system updates at 07:00-9:00 am (CET) 2024-09-12

sales@rampanel.comsupport@rampanel.com


  • English


    • Svenska

    • Suomi

    • Norsk bokmål

    • Deutsch

    • Français
Research and Analysis of Media
Sharpens your media
Research and Analysis of MediaResearch and Analysis of Media
  • PRODUCTS
    • Editorial and Content insights
    • Brand Performance and Brand Lift
    • Advertising insights and receipts
    • RAMetrics – Market Analysis
    • Digital tracking, effect and conversions
    • Training, education and consultancy
  • NEWS & INSIGHTS
  • CONTACT
  • LOGIN
  • FAQ
  • PRODUCTS
    • Editorial and Content insights
    • Brand Performance and Brand Lift
    • Advertising insights and receipts
    • RAMetrics – Market Analysis
    • Digital tracking, effect and conversions
    • Training, education and consultancy
  • NEWS & INSIGHTS
  • CONTACT
  • LOGIN
  • FAQ

Daily Archives: January 20, 2017

You are here:
  1. Home
  2. 2017
  3. January
  4. 20

RAM calculates how advertising can increase sales with a new ROMI tool

News & PressBy WebmasterJanuary 20, 2017

RAM, a world leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign. ROMI (Return on Marketing Investment) is perhaps a somewhat controversial term but for product advertising it is…

Research and Analysis of Media
© RAM - RESEARCH AND ANALYSIS OF MEDIA AB
STOCKHOLM | OLSO | HELSINKI | DENVER | LONDON | EDINBURGH | FRANKFURT
  • Products
    • Advertising insights and receipts
    • Brand Performance and Brand Lift
    • Digital tracking, effect and conversions
    • Editorial and Content insights
    • RAMetrics
  • Contact
  • News & Press
  • Login
SITE MAP
Go to Top
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent1 yearCookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
VISITOR_PRIVACY_METADATA5 months 27 daysDescription is currently not available.
wp-wpml_current_languagesessionNo description available.
SAVE & ACCEPT
Powered by CookieYes Logo