RAM closed for system updates at 07:00-9:00 am (CET) 2024-03-19.
RAM, one of the world’s leading media research companies with the world’s largest reference database in communications, is now launching a new, important Attention metric for all its advertising impact measurements, regardless of media channel. This key performance measure (KPI) will provide advertisers with valuable insights into which individuals have High Attention and how they…
We often read about the importance of feelings and emotions in driving consumer attention, and engagement. Whilst decision making is generally viewed as a rational process, studies have shown that decisions and actions are very much influenced by feelings and emotions.
RAM are pleased to announce that we are working with DataTile as a delivery platform for loading and visualising the RAM reference data of almost 5,000 case studies from over 1.1 million interviews. As part of this collaboration, RAM and DataTile have designed an interactive dashboard, crosstab and charting data set.
Can you believe that Spring is almost over and we are now looking forward to a much-needed summer. Here at RAM, we continue to develop our system, and we have just released the latest system update, details which can be found below. Highlights from this release includes improved export functionality, the development of our…
Covid-19 still has a grip on society and most of us have been working from home for a year now. However, we are seeing light at the end of the tunnel with the arrival of spring and the vaccination that is taking place. In this Insight newsletter, we will address new analysis opportunities but also…
RAM in association with OCAST We will soon be offering all our RAM customers the opportunity to automatically update their official digital reach figures per brand on OCAST. RAM and OCAST will shortly be integrated via an API solution. Those RAM customers who are also OCAST customers can now automatically update their digital reach figures…
RAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work, has developed new unique features to enhance RAM’s digital ad measurements to increase Advertisers’ opportunities to achieve their campaign objectives. These new functions allow real time campaign optimisation based on Reach, Frequency and Demographics on all…
RAM, a world leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign. ROMI (Return on Marketing Investment) is perhaps a somewhat controversial term but for product advertising it is…
RAM, a world leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand. This is a new KPI that both simplifies and deepens the analysis. It can sometimes be…
RAM, one of the world’s leading media research companies and owner of the world’s largest reference database in communications, is now releasing a customised measurement tool that enables measurements of Content Marketing on mobile phones, on tablets, on the web and in print. There is a growing need to measure and benchmark all types of content…
| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| Cookie | Duration | Description |
|---|---|---|
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| Cookie | Duration | Description |
|---|---|---|
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| VISITOR_PRIVACY_METADATA | 5 months 27 days | Description is currently not available. |
| wp-wpml_current_language | session | No description available. |
