Have you ever wondered how advertisements from different industries compare?
You might be in the food & drinks industry, and want to understand what elements of your advertisement are key to engaging the consumer.
Do particular advertisements appear to be more creative than others?
Which industries generate emotional reaction in their marketing campaigns?
Not surprisingly, campaigns from the Public Information sector, including government and charity ads are some of the highest in generating an emotional reaction from the consumer – not always a positive emotion. More of this is available from our detailed emotions analysis where we collect up to 40 individual emotions, ranging from positive to negative, and those ads which trigger surprise or concern.
Here at RAM, we specialise in helping media owners, agencies and advertisers understand how their marketing activity is perceived by audiences from the spectrum of media channels.
This is just a snapshot of the type of information available.
To find out more, contact Dianne Newman, Dianne.newman@rampanel.com
Mobile: +44 7476 904 240
