Answer the questions that your advertisers ask, and you find difficult to answer:- Nobody reads print advertisements any more – do they? Is print going to get my message across? More importantly – are print ads going to drive purchase intent?
Have you ever wondered how advertisements from different industries compare? You might be in the food & drinks industry, and want to understand what elements of your advertisement are key to engaging the consumer.
We often read about the importance of feelings and emotions in driving consumer attention, and engagement. Whilst decision making is generally viewed as a rational process, studies have shown that decisions and actions are very much influenced by feelings and emotions.