Category Archives: Reports

Proving the Effectiveness of Print Media

Answer the questions that your advertisers ask, and you find difficult to answer:- Nobody reads print advertisements any more – do they? Is print going to get my message across? More importantly – are print ads going to drive purchase intent?

Spotlight on Print Ads

Have you ever wondered how advertisements from different industries compare? You might be in the food & drinks industry, and want to understand what elements of your advertisement are key to engaging the consumer.

Emotions & The Impact on Advertising Effectiveness

We often read about the importance of feelings and emotions in driving consumer attention, and engagement. Whilst decision making is generally viewed as a rational process, studies have shown that decisions and actions are very much influenced by feelings and emotions.