RAM closed for system updates at 07:00-9:00 am (CET) 2024-03-19.
RAM in association with OCAST We will soon be offering all our RAM customers the opportunity to automatically update their official digital reach figures per brand on OCAST. RAM and OCAST will shortly be integrated via an API solution. Those RAM customers who are also OCAST customers can now automatically update their digital reach figures…
DetailsRAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work, has developed new unique features to enhance RAM’s digital ad measurements to increase Advertisers’ opportunities to achieve their campaign objectives. These new functions allow real time campaign optimisation based on Reach, Frequency and Demographics on all…
DetailsRAM, a world leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign. ROMI (Return on Marketing Investment) is perhaps a somewhat controversial term but for product advertising it is…
DetailsRAM, a world leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand. This is a new KPI that both simplifies and deepens the analysis. It can sometimes be…
DetailsRAM, one of the world’s leading media research companies and owner of the world’s largest reference database in communications, is now releasing a customised measurement tool that enables measurements of Content Marketing on mobile phones, on tablets, on the web and in print. There is a growing need to measure and benchmark all types of content…
DetailsRAM, one of the world’s leading media research companies with the largest reference database in the world on how communication works, is now launching a state of the art Big-Data tool. This enables fast and comprehensive searches for results and insights from our unrivalled benchmarking database covering advertising, articles and content marketing across web, mobile,…
DetailsRAM, one of the world’s leading media research companies with the world’s largest reference database on how communication works, has launched a new Digital Advertising Receipt for online audience measurements to Publishers, Agencies and Marketers. This Digital Ad Receipt includes information about the number of people the campaign has reached, frequency of exposures and GRP’s…
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