News & Insights

RAM, one of the world’s leading media research companies with the world’s largest reference database in communications, is now launching a new, important Attention metric for all its advertising impact measurements, regardless of media channel. This key performance measure (KPI) will provide advertisers with valuable insights into which individuals have High Attention and how they…

We often read about the importance of feelings and emotions in driving consumer attention, and engagement. Whilst decision making is generally viewed as a rational process, studies have shown that decisions and actions are very much influenced by feelings and emotions.

RAM are pleased to announce that we are working with DataTile as a delivery platform for loading and visualising the RAM reference data of almost 5,000 case studies from over 1.1 million interviews. As part of this collaboration, RAM and DataTile have designed an interactive dashboard, crosstab and charting data set.

Answer the questions that your advertisers ask, and you find difficult to answer:- Nobody reads print advertisements any more – do they? Is print going to get my message across? More importantly – are print ads going to drive purchase intent?

Have you ever wondered how advertisements from different industries compare? You might be in the food & drinks industry, and want to understand what elements of your advertisement are key to engaging the consumer.

We often read about the importance of feelings and emotions in driving consumer attention, and engagement. Whilst decision making is generally viewed as a rational process, studies have shown that decisions and actions are very much influenced by feelings and emotions.

  Can you believe that Spring is almost over and we are now looking forward to a much-needed summer. Here at RAM, we continue to develop our system, and we have just released the latest system update, details which can be found below. Highlights from this release includes improved export functionality, the development of our…

Covid-19 still has a grip on society and most of us have been working from home for a year now. However, we are seeing light at the end of the tunnel with the arrival of spring and the vaccination that is taking place. In this Insight newsletter, we will address new analysis opportunities but also…

Will we in the future look at media consumption and purchasing behavior in terms of before and after the Corona crisis? Undoubtedly, the pandemic limits our economy and our freedom, but also our view and management of the media. Some hard measures provide insight into what is happening right now. RAM has about 4,000 measurements,…

Dear friends, Since the 16th March 2020, most RAM employees are using a “work-from-home” policy until further notice. Nevertheless, RAM is well fitted to use the flexibility and technology that online from-home work permits. We are absolutely certain that we can keep all projects running efficiently with no disturbances – for RAM it is business…

RAM in association with OCAST We will soon be offering all our RAM customers the opportunity to automatically update their official digital reach figures per brand on OCAST. RAM and OCAST will shortly be integrated via an API solution. Those RAM customers who are also OCAST customers can now automatically update their digital reach figures…

RAM, one of the world’s leading media research companies with the world’s largest reference database on how communications work, has developed new unique features to enhance RAM’s digital ad measurements to increase Advertisers’ opportunities to achieve their campaign objectives. These new functions allow real time campaign optimisation based on Reach, Frequency and Demographics on all…

RAM, a world leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign. ROMI (Return on Marketing Investment) is perhaps a somewhat controversial term but for product advertising it is…

RAM, a world leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand. This is a new KPI that both simplifies and deepens the analysis. It can sometimes be…

RAM, one of the world’s leading media research companies  and owner of the world’s largest reference database in communications, is now releasing a customised measurement tool that enables measurements of Content Marketing  on mobile phones, on tablets, on the web and in print. There is a growing need to measure and benchmark all types of content…

RAM, one of the world’s leading media research companies with the largest reference database in the world on how communication works, is now launching a state of the art Big-Data tool. This enables fast and comprehensive searches for results and insights from our unrivalled benchmarking database covering advertising, articles and content marketing across web, mobile,…

RAM, one of the world’s leading media research companies with the world’s largest reference database on how communication works, has launched a new Digital Advertising Receipt for online audience measurements to Publishers, Agencies and Marketers. This Digital Ad Receipt includes information about the number of people the campaign has reached, frequency of exposures and GRP’s…